Wendy's opens up shop in Brazil with NCR digital signage
The Wendy's Company recently opened its first two locations in Brazil in the city of São Paulo. The restaurant chain teamed up with NCR to provide digital signage and mobile solutions to its new locations, according to a press release.
Wendy's selected the NCR Vitalcast digital signage solution, which allows the restaurant to customize its messages, menus and images based on the time of day. Wendy's is also using NCR Aloha Kitchen, a tool that lets employees control the digital menu and handle orders from the POS terminal.
Wendy's also selected NCR Pulse Real–Time, a mobile app that offers key information of sales performance and labor. The overall goal of all these tools is to improve customer experience and internal processes, according to the release.
"Our goal is to deliver quality products in the shortest time possible," Marcel Gholmieh, CEO for Wendy's Brazil, said in the release. "And more than that, customer convenience is our top priority, so we invest in technologies that enable us to automate internal processes and ensure customers get their food as quickly as possible."