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Wendy’s: Snapchat is now a priority

June 19, 2014

McDonald’s and Taco Bell explored Snapchat campaigns earlier this year and now it looks like Wendy’s is jumping into the space as well. According to Adweek, Wendy’s launched a Snapchat account to promote the return of its pretzel bacon cheeseburger.

Wendy’s first share on the platform featured a photo of the burger with the post, “Take me back?” and kissey face, heart and burger emojis.

Adweek said QSRs are among the quickest marketers to take advantage of the social/mobile app, which appeals strongly to millennials. Wendy’s VP of Digital, Brandon Rhoten, told the publication that Snapchat now qualifies as a priority for the brand, and will be used on a “test-and-learn” basis.