News

Wendy's turns to Twitter to promote Late Night menu

June 21, 2013

Wendy's has turned to its Baconator Twitter account to offer fans "late night" prizes throughout the summer. Those who follow @IamBaconator will have the chance to win prizes from 11 p.m. to 2 a.m. on July 25 and Aug. 22.

During those times, Wendy's Baconator mascot will document his evenings in a series of challenges via Twitter, where fans can also compete using the hashtag #GreatLate. Prizes include a hot tub, limo rental, airfare credit, Scuba lessons, $500 gift cards and more.

The Baconator Challenge is part of Wendy's #GreatLate campaign that also includes a concert series in partnership with Clear Channel's iHeartRadio and the Moonlight Meal Deal, a Double Stack hamburger, Chili Cheese Fries and a large soft drink for $5 after 10 p.m. at participating locations.

Read more about social media marketing.