News

West Coast Subways launch Fit to Fight Hunger

May 1, 2011

Nearly 1,600 Subway restaurants in California, Nevada and Hawaii are joining together for the Fit to Fight Hunger project, which supports local food banks and raises awareness of the hunger plight that afflicts many neighborhoods.

Participating Subway restaurants will actively promote the needs of local food banks in-store, online and on broadcast television. A dedicated website will be a resource to connect customers to their local food banks, where they can donate their time or pledge monetary support.

Also during the campaign, Subway will promote its Fresh Fit sandwiches – eight 6-inch sub sandwiches under 6 grams of fat – in an effort to encourage the community to make better eating choices.

Area restaurants throughout the region will donate approximately $100,000 to 20 local food banks. This donation will help fund more than 700,000 meals to families in need.