News

Whataburger Classic Cup campaign benefits military patients

September 11, 2011

In recognition of U.S. military members, Whataburger, in partnership with Coca-Cola, has launched a limited-edition Classic Cup collector's series.

The collector's series debuted today and runs through Oct. 3. During the promotion, Whataburger restaurants will serve Coca-Cola beverages in a different collector's cup, while supplies last. Each cup will feature unique Whataburger and Coca-Cola logos from the past, starting as far back as the 1960s.

No additional purchase is necessary; customers receive the collector's item with the purchase of a medium-size soft drink. Each new cup design will debut at 6 a.m. Mondays throughout the promotion. Supplies of each cup are limited to approximately 700 per restaurant.

Additionally, for each Classic Cup sold, Whataburger will donate 5 cents to Fisher House, a "home away from home" for families of military patients receiving medical care at military and VA medical centers. Whataburger's goal is to donate more than $100,000 to Fisher House as a result of the campaign.

Also, Whataburger team members will serve breakfast to families at local Fisher House facilities in Texas and Mississippi throughout the duration of the Classic Cup campaign

"We know our loyal customers will enjoy the collector's items, but the real hope is to raise awareness and much-needed funds for the military families being served by the Fisher House," said Preston Atkinson, president and COO, Whataburger Restaurants LP. "We are so pleased that together with Coca-Cola we can give back to our customers and the men and women of the military who have sacrificed so much for our country."

Fisher House manages at least one Fisher House at every major military medical center in the nation. The homes are used at no charge by families of military members currently receiving treatment for unexpected illness, disease or injury.

Read more about promotional campaigns.