June 10, 2013
White Castle is calling for entries for the 2013 Crave Time Cook-Off, which challenges fans to buy a sack of 10 Sliders and create a unique recipe.
"We're very lucky to have a nation of dedicated Cravers willing to create new and exciting recipes, and this is a fun way for Craver Nation to showcase their culinary skills," said Jamie Richardson, vice president of White Castle.
Contestants must invent a new recipe incorporating 10 White Castle Sliders. All recipes must include meat, onions and buns. Pickles and cheese are optional. A winner will be announced in November.
A panel of trained culinary professionals chosen by White Castle will review and taste the recipes. The judges will select the top three recipes up for votes on the Craver Nation website from Oct. 7 through Oct. 28.
Recipes will be judged on the following criteria:
The winner will receive a grand prize appearance in a video with White Castle's executive chef, a trip to visit the White Castle headquarters in Columbus, Ohio, combined with one Crave Case filled with Original Sliders every week for a year, or 1,560 Original Sliders. If the winner does not live near a White Castle restaurant, the prize will include $1,000 worth of Frozen Sliders.
To enter, contestants can visit CraverNation.WhiteCastle.com and become a member of the Craver Nation.
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