News

White Castle launches Crave Case to kick off football season

July 26, 2011

White Castle is teaming up with the National Finger Football League (NFFL) to introduce new Crave Case packaging that features a mini-finger football field and two removable footballs right on the case.

Beginning Aug. 28, fans can buy a Crave Case with 30 Sliders and play Finger Football anywhere.

"This is a great partnership for thousands of our customers who are football fans," said Jamie Richardson, official White Castle "commissioner" for Finger Football and vice president of corporate relations. "We feel that this is a natural fit for us. The NFFL uses a 'slider' to replace the traditional paper football. Now the Home of the Original Sliders welcomes the NFFL slider."

The new Finger Football Crave Case will be available at all White Castle restaurants and through the company's new online ordering system.

More information about forming a White Castle finger football league will be released in the coming weeks via the brand's Twitter and Facebook pages.

More information about marketing and promotion efforts can be found here.