News

White Castle rewarding social media fans

July 28, 2011

White Castle is offering its Facebook fans and Twitter followers an opportunity to receive a limited edition 90th birthday pin. The social media campaign is underway with the coupon available through status updates on the sites. Fans must print a coupon and take it to a White Castle restaurant to receive the limited-supply pins.

"As we celebrate our 90th birthday we are focused on celebrating our customers with this one-of-a-kind collectible pin," said Jamie Richardson, White Castle's vice president, corporate relations. "It's one more way we celebrate memorable moments with our Cravers."

Pin supplies are limited to 90 per restaurant and are given away on a first come basis. From now through Aug. 31, Cravers wearing the 90th birthday pin will receive a free Original Slider with their purchase. If Cravers present the coupon and the restaurant is out of pins, customers will still receive a free Original Slider.

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