Restaurant Operator Podcast
Tel Aviv Grill brings taste of Israel to San Fernando Valley
Or Peleg, managing partner of Tel Aviv Grill, discusses the growth of the business from a small kosher market booth into a multi-concept restaurant group, emphasizing the challenges of maintaining consistency and a strong family-like culture during rapid expansion in the competitive Los Angeles market.
October 14, 2025
In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of QSRweb.com and Pizza Marketplace, talks with Or Peleg, managing partner of Tel Aviv Grill in the Los Angeles area.
Tel Aviv Grill began 11 years ago as a small kosher market making shawarma, skewers and sandwiches in the San Fernando Valley in Los Angeles. "And, very quickly, it became a very tangible part of the community. Everybody in the area knew about it and it kind of grew out of that market," Peleg said.
Peleg came on a managing partner about five years ago.
The original restaurant quickly grew too big for several locations and now has three units.
Consistency has been the brand's biggest challenge.
"I don't want somebody to have like a shawarma in one location and then a couple of days later to go to one of our other locations is completely different. It kind of breaks the entire purpose," Peleg said. "So it's very hands-on, it's very time-consuming and it takes a long time to make sure your team is on board and knows exactly how to prepare and present the product the way we would like."
To learn more about Tel Aviv Grill, listen to the podcast in its entirety.
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