Press Release

Forbes: Three Ways Multi-Location Brands Can Use Data To Come Back Smarter

When I talk to executives and managers for multi-location restaurants and retail stores, I keep hearing the same concern: They need to come back smarter and stronger from the past year or so as the recovery ramps and retail spending surges in the U.S. and the U.K.

Photo: ServiceChannel.com, Inc.

June 29, 2021

When I talk to executives and managers for multi-location restaurants and retail stores, I keep hearing the same concern: They need to come back smarter and stronger from the past year or so as the recovery ramps and retail spending surges in the U.S. and the U.K.

It’s fascinating how seemingly everyone – the CFO, head of real estate, facilities manager and procurement director – now has a new view of how they're going to get work done "better than before.” And without exception, the quest to eliminate ad hoc practices with data-driven, systemized and digitized processes has never been more important. Why wait for a repair to be made after a piece of machinery breaks (ad hoc) instead of being more proactive based on a predictable maintenance cycle (data). Why choose contractors based on convenience and relationships, not the empirical, measured quality of work, speed or expertise. But the good news is that this is all changing out of necessity – as the economy slowly reopens, brands want to and need to be smarter – and more efficient. 

Specifically, three areas where everyone seems to want to "get smarter" are staffing, diversity and sustainability. While there are several approaches to these areas, one way to address them is with a greater focus on data and technology. The good news is that this trio dovetails around business outcomes — lower cost, higher quality and better customer experience.