CKE taps GroupCast for broadcast phone solution

April 12, 2009

ST. LOUIS — In response to the growing need for instant communication capabilities within an organization, CKE, parent company of Hardee's and Carl's Jr.

McDonald's still Americans' preferred QSR

April 12, 2009

NEW YORK — Experian Simmons has released its free downloadable publication The Launching of an Industy — Quick Service Restaurants, which examines the…

Burger King snacks earn 'Best Licensee of the Year' nomination

April 12, 2009

PHOENIX — The Inventure Group Inc. has announced that its line of salted snacks licensed from Burger King Brands Inc. was nominated as one of the finalists for…

Company in deal to open McDonald's French motorway sites

April 9, 2009

Reuters: Italian restaurant and retail company Autogrill SpA will open U.S. burger chain McDonald's outlets on motorways in France under an exclusive deal, the…

McDonald's digital signage deployment earns award

April 8, 2009

LINCOLN, Neb. — Emerald Coast, Fla., McDonald's franchises have deployed the latest in digital signage designed to inform and entertain patrons with visually…

Burger King SpongeBob ad draws parents' ire

April 8, 2009

Marketing Daily: A Burger King ad promoting a new SpongeBob Square Pants BK Kids' Meal has drawn criticism from parents and the Campaign for a Commercial-Free…

A&W adds four new drink offerings

April 6, 2009

LOUISVILLE, Ky. — A&W Restaurants has introduced four new products to its Sweets & Treats line in its Midwest and Northwest markets, the company has…

Burger King menu to get creative

New flexible broilers allow the chain to go beyond Whoppers into casual dining fare.

Wendy's value message not enough

April 5, 2009

Advertising Age: Effective marketing during the recession means communicating assurance or value with innovation. Advertising Age examined 10 case studies from…

QSRs giving away, downsizing menu items to boost sales

April 2, 2009

Restaurants from casual dining to quick serves are trying a number of tactics to boost store traffic and sales. In addition to value menus and promotions…

French fry test names healthiest, worst brands

April 1, 2009

WebMD: French fries are by nature pretty high in calories and fat. But there's a big difference in how much calories, fat, and "bad fats" (saturated and trans…

Study finds TV ads must capture interest immediately

April 1, 2009

Advertising Age: A new study by DVR manufacturer TiVo and a company that measures viewers' biometric responses to watching TV, suggests TV advertisers barely…

Carl's Jr. P2 comps fall further, Hardee's still up

March 31, 2009

CARPINTERIA, Calif. — CKE Restaurants Inc. has announced blended same-store sales for Carl's Jr. and Hardee's were down 2.7 percent for the four weeks of…

McDonald's Corp. agrees to promote potato farming best practices

March 31, 2009

WASHINGTON, D.C. — Investment group Investor Environmental Health Network has announced that McDonald's Corp. has agreed to formally survey and promote best…

Hardee's kicks off NASCAR instant-win game

March 30, 2009

ST. LOUIS — Hardee's has teamed up with Coca-Cola North America to offer a NASCAR collectors' cup and instant-win game.   Until May 24, customers will receive…

Jack in the Box adds Mini Sirloin Burgers

March 30, 2009

SAN DIEGO — Jack in the Box restaurants has introduced Mini Sirloin Burgers — a trio of all-sirloin patties, seasoned while cooking and topped with American…

Restaurant Report Card rates restaurants' healthy options

March 29, 2009

Men's Health: The authors of the book Eat This, Not That! For Kids, David Zinczenko and Matt Goulding, have released a Restaurant Report Card for a variety of…

Whataburger headquarters move to San Antonio

March 29, 2009

SAN ANTONIO — Whataburger has purchased a building in San Antonio for its new new home office, the company has announced. Previously headquarted in Corpus…

Ad agency clicks with Hispanic teen market

March 29, 2009

The Dallas Morning News: Dallas-based Inspire understands how to target young Hispanic consumers — by connecting through lifestyle and culture, not language.

Angry customer shoots out McDonald's drive-thru window

March 29, 2009

The Salt Lake Tribune: A customer at a Salt Lake City McDonald's became enraged upon learning the restaurant had already switched to its breakfast menu when he…