Suit claiming KFC coupon fraud moves forward

July 12, 2010

KFC hoped to generate a strong trial for its grilled chicken in May 2009 when it partnered with Oprah Winfrey for a downloadable coupon offer for a free meal.

BooneOakley launches first campaign for Bojangles'

July 12, 2010

Bojangles' Restaurants is combining old with the new in the first campaign created by its new by advertising agency BooneOakley. The campaign draws on old TV…

Mr. Goodcents, Grandy's parent each name new CEO

July 12, 2010

Two regional chains — sandwich brand Mr. Goodcents Subs and Pastas and chicken brand Grandy's — have named new chief executives this week, each pulling in…

KFC to swap vuvuzelas for free Doublicious

July 8, 2010

KFC has launched its latest marketing stunt to promote its newest offering. As the company repurposes its infamous Double Down into the Doublicious sandwich…

BBI revives Rex's Chicken, first store opens in Oklahoma

July 7, 2010

Beautiful Brands International (BBI) has opened the first Rex’s Chicken, located at 111th and Memorial in Bixby, Okla. The opening is part of a development…

QSRs launch summer menu, contest promotions

July 6, 2010

A number of quick-service brands, including a variety of regional concepts, have launched new promotions and products for the summer. Some are leveraging…

Sugar's comeback slowly reaching into QSR

Retail brands are using the ingredient as a marketing ploy, but cost and other factors may be holding fast food companies back.

Trufoods' revamped brands ready for growth

The two-year-old franchising company has big plans for its four small QSR chains.

KFC to repurpose Double Down as Doublicious sandwich

June 24, 2010

KFC is hoping to leverage the traction it gained from buzz over its Double Down sandwich with a new but similar offering. The new sandwich, known as The…

KFC to repurpose Double Down as Doublicious

June 24, 2010

KFC is hoping to leverage the traction it gained from buzz over its Double Down sandwich with a new but similar offering. The new sandwich, known as The…

QSRs to benefit short-term from China currency move

June 21, 2010

Quick-service restaurant chains with a large presence in China will likely see a boost after that country said it would allow its currency to appreciate…

QSRs to benefit short-term from China currency move

June 21, 2010

Quick-service restaurant chains with a large presence in China will likely see a boost after that country said it would allow its currency to appreciate…

El Pollo Loco offers double the chicken for $5

June 17, 2010

El Pollo Loco has returned its $5 add-on special, this time allowing customers to double the amount of chicken in their family meal purchase. For example…

Chick-fil-A franchisees partner with Click It or Ticket Campaigns

June 17, 2010

Chick-fil-A franchisees have partnered with the South Carolina Highway Patrol to reward free spicy chicken sandwich coupons to motorists who wear their…

El Pollo Loco offers double the chicken for $5

June 17, 2010

El Pollo Loco has returned its $5 add-on special, this time allowing customers to double the amount of chicken in their family meal purchase. For example…

Chick-fil-A franchisees partner with Click It or Ticket Campaigns

June 17, 2010

Chick-fil-A franchisees have partnered with the South Carolina Highway Patrol to reward free spicy chicken sandwich coupons to motorists who wear their…

McDonald's leads in sales but lags in customer satisfaction

June 15, 2010

A new report on customer satisfaction from the American Customer Satisfaction Index (ACSI) on five industries, including the quick-service segment, reveals…

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

McDonald's leads in sales but lags in customer satisfaction

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June 15, 2010

A new report on customer satisfaction from the American Customer Satisfaction Index (ACSI) on five industries, including the quick-service segment, reveals…

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.