El Pollo Loco winning this round of chicken war

The small, high-end QSR chain is waging a successful, all-out assault on KFC's grilled chicken line.

KFC stops honoring Oprah coupon, apologizes with rain checks

May 7, 2009

LOUISVILLE, Ky. — Following an unprecedented and overwhelming response to a free offer of a Kentucky Grilled Chicken meal, KFC has announced that it can no…

Commentary: Time to UNthink 'free'?

by Lori Walderich — CMO, Top That! Pizza

A marketing expert weighs in on KFC's missteps with its Oprah-endorsed grilled chicken meal coupon.

KFC contest looking for mom-themed tattoos

May 6, 2009

LOUISVILLE, Ky. — This Mother's Day, KFC will honor those who display their love for their mothers with permanent or temporary mom-themed tattoos in a Mother's…

Bojangles' honors its top performing stores

May 6, 2009

CHARLOTTE, N.C. — Bojangles' Restaurants Inc. recently recognized its top performers at its annual Leadership Conference at the Kanuga Conference Center in…

KFC scrambles to recover from Oprah coupon PR nightmare

A downloadable offer for two-piece grilled chicken meal jams Web site and stores across the country.

Oprah gives boost to KFC grilled chicken giveaway

May 5, 2009

KFC continues to find ways to give away its new Kentucky Grilled Chicken. Following its successful UNFry Day giveaway on April 27, in which the chain gave out…

El Pollo Loco steps up chicken war with KFC

May 4, 2009

COSTA MESA, Calif. — More than a week ago, El Pollo Loco challenged KFC to the Taste the Fire taste test following the chain's debut of its Kentucky Grilled…

Yum! Brands announces $150M cash tender offer

May 3, 2009

LOUISVILLE, Ky. — Yum! Brands Inc., parent company of Pizza Hut, KFC and Taco Bell, has announced that it will offer a cash tender offer to purchase up to $15…

Planning ahead key to one-day promotions

A Popeyes operator learns that even the best preparation doesn't compare to actually going through the paces.

Okla. Chick-fil-A stores honor teachers with giveaway

April 30, 2009

OKLAHOMA CITY — All Chick-fil-A restaurants in Oklahoma are honoring educators on Teacher Appreciation Day, May 5. Educators who show their school…

Malaysia court rules 'Mc' prefix not exclusive to McDonald's

April 29, 2009

The Economic Times: McDonald's has lost a suit in Malaysia, resulting in a local Indian food outlet, McCurry Restaurant, to use "Mc" in its business signage. …

Chick-fil-A expands Spicy Chicken Sandwich test to Calif.

April 28, 2009

ATLANTA — Chick-fil-A has selected its California restaurants to test a new Spicy Chicken Sandwich the chain is considering adding to its menu nationally. The…

Church's Chicken launches $10,000 giveaway, Twitter promotion

April 28, 2009

Church's Chicken has kicked off its ‘Random Acts of Goodness' campaign in which company executives will visit at least 10 cities where they will award a…

Chick-fil-A continues growth — with cash

April 27, 2009

The Gazette (Colorado Springs, Colo.): Dan T. Cathy, Chick-fil-A president and chief operating officer, said that the chain is continuing growth slowly and…

KFC celebrates grilled chicken with UnFry Day giveaway

April 26, 2009

LOUISVILLE, Ky. — KFC is promoting the launch of its new Kentucky Grilled Chicken menu by giving guests a free grilled wing, drumstick, thigh or breast chicken…

Popeyes says one-day discount deal pays off

April 23, 2009

ATLANTA — Avid fans and first-time visitors alike flocked to Popeyes Louisiana Kitchen restaurants on April 22 for 'Popeyes Pay Day.' The national one-day…

Yum! crafts plan to boost brands' U.S. sales

April 23, 2009

CNN Money: Yum! Brands Inc. revealed a variety of initiatives aimed at taking on the competition, driving sales and managing costs during its first quarter…

Yum! Brands Q1 net falls 14%

April 22, 2009

LOUISVILLE, Ky. — Yum! Brands Inc., parent company of Taco Bell, KFC, Pizza Hut, Long John Silver's and A&W, has reported that same store sales were up…

Popeyes Pay Day offer overwhelms some stores

April 22, 2009

LOUISVILLE, Ky. — Popeyes Louisiana Kitchen recently ran a national ad campaign for "Popeyes Pay Day," featuring an 8-piece mixed Bonafide chicken for $4.99 at…