Dunkin' Brands: Mobile is the center of marketing strategy

by Alicia Kelso — Editor, QSRWeb.com

Big data is the future of the fast-paced QSR industry, CEO says.

Taco Bell hopes to bring more options to value menu competition

by Alicia Kelso — Editor, QSRWeb.com

The new low-end menu will feature 12 rotating items, all for $1.

McDonald's focused on gaining market share through product launches

by Alicia Kelso — Editor, QSRWeb.com

The company says nearly half of its menu introductions this year will come from its global pipeline.

French Fry Heaven looks to capitalize on snacking trend

by Alicia Kelso — Editor, QSRWeb.com

Regarding expansion plans, the company's goal is to be "everywhere people are hungry."

Dunkin' Donuts uses LTO strategy to 'talk to customers'

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' is working on a loyalty program that makes sense with a franchised system.

Wendy's breakfast pull back due to inconsistency

by Alicia Kelso — Editor, QSRWeb.com

Having antiquated restaurants was affecting Wendy's ability to compete with traditional QSRs and fast casual brands.

Chick-fil-A earns high marks for service and community support

by Alicia Kelso — Editor, QSRWeb.com

Attributes such as value, friendly service and order accuracy examined in a new report.

Report shines unfavorable light on QSR kids' meals

by Alicia Kelso — Editor, QSRWeb.com

The percent of kids' meals that meet expert nutrition standards has increased from 1 to 3 percent since 2008.

Have QSRs responded to demand for healthier items?

by Alicia Kelso — Editor, QSRWeb.com

Q1 launches include smoothies, whole wheat pretzels and chicken McWraps.

Burger King launches another wave of menu items

The chain is now offering turkey burgers for the first time ever.

Three ways to get your customers out of an ordering rut

Because competition has intensified, pushing guests to experience the full extent of your menu is critical to long-term success.

How to get spring breakers into your restaurant

Ask local hotel owners to give your menu/promotional mailer to each guest upon check in and offer to cross-promote their hotel at your establishment.

Yum! Brands CEO: Innovation and value necessary for today's economy

by Alicia Kelso — Editor, QSRWeb.com

Novak says the two biggest risks in the food business today are food safety and social media.

Wendy's continues to support coffee program despite breakfast pullback

by Alicia Kelso — Editor, QSRWeb.com

CFO says QSR space is more competitive than ever this year.

Dunkin' CFO: Beverages are the 'holy grail' of profitability

by Alicia Kelso — Editor, QSRWeb.com

Company is currently working on a mobile loyalty program to launch this year.

Burger King SVP Finance: Focus now is on consumer experience

by Alicia Kelso — Editor, QSRWeb.com

The company has added restaurant coaches who grade speed of service, staff friendliness, cleanliness and more.

Commentary: McDonald's Fish McBites fail to hook consumers

Recent sales performances have shown that customers are now looking for something more than just inexpensive food.

Pretzel bread proves to have QSR potential

by Alicia Kelso — Editor, QSRWeb.com

Blimpie exec says breads are fun to innovate with and it is now easier to implement novelty offerings.

Wendy's finds value-premium balance

by Alicia Kelso — Editor, QSRWeb.com

The company is moving toward a consistent POS system as part of its reimaging program.

Startup to franchisor: Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.