Carl's Jr., Hardee's launch value-added My Coke Rewards programs

May 23, 2010

Carl's Jr. and Hardee's are offering guests twice the rewards as part of the My Coke Rewards program. With each purchase of a large fountain soda, guests…

Chick-fil-A ramps up for Spicy Chicken Sandwich launch

May 23, 2010

Chick-fil-A is "fired up" over its first new sandwich introduction since 1989. The new Spicy Chicken Sandwich will launch nationwide June 7, and the chain is…

Burger King franchisee value meal suit results in mixed ruling

May 23, 2010

The battle between Burger King and the National Franchise Association, which represents a large bloc of the company's franchisees, has been partially resolved.

Subway adds LTO Orchard Chicken Salad Sandwich

May 23, 2010

The Subway restaurant chain has introduced the new Orchard Chicken Salad Sandwich, available for a limited time only.   This new sandwich creation combines…

Carl's Jr., Hardee's launch value-added My Coke Rewards programs

by

May 23, 2010

Carl's Jr. and Hardee's are offering guests twice the rewards as part of the My Coke Rewards program. With each purchase of a large fountain soda, guests…

Chick-fil-A ramps up for Spicy Chicken Sandwich launch

May 23, 2010

Chick-fil-A is "fired up" over its first new sandwich introduction since 1989. The new Spicy Chicken Sandwich will launch nationwide June 7, and the chain is…

Burger King franchisee value meal suit results in mixed ruling

May 23, 2010

The battle between Burger King and the National Franchise Association, which represents a large bloc of the company's franchisees, has been partially resolved.

Subway adds LTO Orchard Chicken Salad Sandwich

by

May 23, 2010

The Subway restaurant chain has introduced the new Orchard Chicken Salad Sandwich, available for a limited time only.   This new sandwich creation combines…

$2 price point could be game changing, at least for Taco Bell

May 20, 2010

In less than a week, the quick-service industry has experienced two dramatic price-point shifts at both ends of the spectrum. First Taco Bell introduced the $…

Burger King, Taco Bell kick off summer promotions

May 20, 2010

Beginning today, Burger King Corp. offers thousands of fans a rare chance to "hit the track" with Tony Stewart as he races toward Victory Lane at the Daytona…

$2 price point could be game changing, at least for Taco Bell

May 20, 2010

In less than a week, the quick-service industry has experienced two dramatic price-point shifts at both ends of the spectrum. First Taco Bell introduced the $…

Burger King, Taco Bell kick off summer promotions

May 20, 2010

Beginning today, Burger King Corp. offers thousands of fans a rare chance to "hit the track" with Tony Stewart as he races toward Victory Lane at the Daytona…

KFC extends Double Down LTO based on popular demand

May 19, 2010

Despite criticism from health advocates and outright derision from some bloggers, the KFC Double Down has nearly reached the 10 million-sale milestone. As a…

Report: Sandwiches, burgers prove recession resilient

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

KFC extends Double Down LTO based on popular demand

May 19, 2010

Despite criticism from health advocates and outright derision from some bloggers, the KFC Double Down has nearly reached the 10 million-sale milestone. As a…

Report: Sandwiches, burgers prove recession resilient

by

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

McDonald's kids' Shrek promo includes fruits & veggies push

May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

Dairy Queen launches happy birthday video contest

May 18, 2010

Dairy Queen continues the celebration of the 25th birthday of its iconic Blizzard Treat online with the launch of Operation Happy Birthday, a video promotion…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.