Food & Beverage News & Media
McDonald's offers new brand vision
February 6, 2003
McDonald's Corp. (NYSE:MCD - News) has a new corporate mission statement -- "our customers' favorite place and way to eat," a theme it wants advertising…
read nowWasabi's Asian fast food enlivens healthful fare
February 4, 2003
This casual restaurant has built a loyal following in south San Jose by serving healthy Asian food in a flash to people looking for a refuge from burgers and…
read nowHardee's shifts to a big-beef menu
February 2, 2003
While McDonald's and Burger King consider ending their cut-rate pricing on large sandwiches, Hardee's Food Systems wants to outflank them with a new line of…
read nowMulti-Branding offers all-in-one eats
February 1, 2003
It's lunchtime and you're weighing the choices: chicken or a taco? Now you can have both, at the same location -- and grab a root beer float to wash it all…
read nowSubway® Restaurants named number one franchise
January 20, 2003
MILFORD, Conn., Jan. 21 /PRNewswire/ -- The Subway restaurant chain has been named the number one franchise opportunity for 2003 by Entrepreneur Magazine in…
read nowSonic discounts price war, aims for sales boom with extra value
January 19, 2003
To jump-start flagging sales, Sonic Corp. is avoiding the aggressive discounting efforts of the segment's burger giants to focus on introducing more diverse…
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