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Marketing News & Media

Tim Hortons receives 76K donut ideas from fans

August 8, 2014

After receiving more than 76,500 submissions for its Duelling Donuts contest, Tim Hortons has selected eight finalists. The grand prize winner will earn…

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4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

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Taco John's adds spicy chorizo to breakfast

August 7, 2014

Taco John's has introduced the Spicy Chorizo Breakfast Burrito. The new offering includes scrambled eggs with savory chorizo sausage, jalapeños and spicy salsa.

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Auntie Anne’s rolls out mobile loyalty program

August 7, 2014

Auntie Anne's has partnered with MICROS Systems and mobile app development company Qubop Inc. to introduce the "My Pretzel Perks" mobile loyalty app.

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Cold Stone launches made-to-order ice cream cookie sandwiches

August 7, 2014

Cold Stone Creamery has introduced a spin on a classic with its new peanut butter and jelly ice cream in a new limited time Creation named PB&Just…

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Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

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Nathan's Famous retail royalties up 218% under new license agreement

August 6, 2014

Nathan's Famous Inc. has reported results for the first quarter of its 2015 fiscal year that ended June 29, including:

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Yum! Brands adds new interactive component to hunger fundraiser

August 6, 2014

Yum! Brands has announced the launch of its annual World Hunger Relief effort with the new "Pass The Red Cup" challenge featuring multi-Grammy Award winner…

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Subway highlighting veggie selections in new marketing spots

August 6, 2014

Subway has launched new print and broadcast ads featuring the tagline, "Veggie Freshness." This marketing campaign follows the brand’s May spot, "Bread is on…

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White Castle jumps into Amazing Spider-Man 2 promo web

August 6, 2014

White Castle is now offering a special online only promotion to save $5 when ordering a Crave Case of 30 Sliders at whitecastle.com. Cravers can also save $…

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Dairy Queen sets annual Children's Miracle fundraiser

August 6, 2014

The Dairy Queen system is celebrating 30 years of partnering with Children's Miracle Network Hospitals, during which time restaurants have raised more than…

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Blimpie's crowdsourced promo leads to 25% growth in Facebook fans

August 5, 2014

Blimpie fans submitted hundreds of ideas for commercials in honor of the brand's 50th birthday. Now, those fans will have the chance to select their favorite…

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KFC intros $5 Fill-Up meals

August 5, 2014

To celebrate the launch of its new $5 Fill-Up meals, KFC’s Colonel Sanders offered free gas fill-ups at a Louisville, Ky., gas station last week.

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Captain D's signs kids' meal deal with The Amazing Spider-Man 2

August 5, 2014

Captain D's has signed an exclusive, in-store promotion featuring The Amazing Spider-Man 2, which will coincide with the movie's video release.

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Latin American McDonald's experienced traffic decline from World Cup

August 5, 2014

McDonald's Latin American (and largest) franchisee, Arcos Dorados Holdings, reported its Q2 results this week, which included a systemwide comp sales increase…

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Reduction of local ad spend affects Burger King franchisee's sales

August 5, 2014

Carrols Restaurant Group, Burger King's largest franchisee, has reported its Q2 results, which included a restaurant sales decrease of 2.8 percent. Comp…

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Baskin-Robbins shifts spotlight to 'summer flavors'

August 4, 2014

Baskin-Robbins has introduced its August Flavor of the Month, Oreo Nutty Salted Caramel, which includes Oreo cookie pieces, honey glazed peanuts and a salty…

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Rita's Italian Ice adds Jelly Belly flavors to the lineup

August 4, 2014

Rita's Italian Ice has rolled out two new Italian Ice flavors in collaboration with Jelly Belly Candy Company. The flavors, inspired by Jelly Belly jelly…

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Burger King's 'fewer, more impactful' menu launch strategy lifts sales

by Alicia Kelso — Editor, QSRWeb.com

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

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Dunkin' Donuts offering chance to toss first pitch at Mets game

August 1, 2014

Throughout August, Dunkin' Donuts is hosting the "First Cup, First Pitch" sweepstakes, where every guest who purchases a cup of hot coffee using a DD Perks…

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