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Marketing News & Media

Jersey Mike's opens online merchandise shop

August 1, 2014

Jersey Mike's fans can now order branded apparel such as t-shirts and coolers online at the company's new Web-based merchandise store: shopjerseymikes.com.

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Blimpie introduces Hoboken Hero sub to mark milestone anniversary

July 31, 2014

Blimpie continues to celebrate its 50th anniversary with the introduction of the Hoboken Hero, an Italian sub sandwich that includes pepperoni, salami…

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Dairy Queen recruits soccer analyst Ray Hudson for Blizzard campaign

July 31, 2014

Dairy Queen has recruited international soccer analyst and former all-star Ray Hudson to help promote its new Chips Ahoy! Blizzard.

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McDonald's under fire from parent group for 'Dating Naked' sponsorship

July 31, 2014

The Parents Television Council is asking McDonald's to reconsider its sponsorship of VH1's reality TV show, "Dating Naked." The show features contestants who…

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Taco John's selects new CMO from ad agency

July 31, 2014

Taco John's has named Billie Jo Waara as its new chief marketing officer. Waara has more than a decade of marketing experience in the restaurant, tourism…

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WFF launches campaign to advance women leaders

July 30, 2014

The Women's Foodservice Forum has launched the WFF 100K Strong Commitment Campaign, an industry-wide "call to action” to support the advancement of women…

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Dunkin' Donuts bites into Shark Week promotions

July 30, 2014

Discovery Channel's Shark Week will return Aug. 10 and will feature a promotional presence from Dunkin' Donuts.

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Long John Silver's plans another free nationwide fish fry

July 30, 2014

Long John Silver's is hosting another free fish fry to celebrate its 45th anniversary. On Aug. 2 from 11 a.m. to 3 p.m., guests will receive on fish filet and…

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Cousins Subs photo contest brings in 100-plus entries

July 30, 2014

Cousins Subs has named Gabrielle Lulloff of Oshkosh, Wis., as the grand prize winner of its #GOHOGWILD contest. Lulloff will receive free Cousins Subs for one…

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Carl’s Jr., Hardee’s facilitate a Paris Hilton comeback

July 29, 2014

Carl's Jr. and Hardee's TV spot for the new Texas BBQ Thickburger pays homage to Paris Hilton's 2005 commercial for the brands, titled "I love Paris." The…

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TCBY and Mrs. Fields will debut dual-brand locations in LA

July 29, 2014

Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, plans to expand to debut its dual-brand layout in Los Angeles.

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Webinar will introduce beacon, geo-fencing basics for restaurants

July 29, 2014

Beacons can be powerful tools for reaching customers right outside a restaurant's front door, and getting them through the front door.

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Popeyes comes up with another tear-apart LTO

July 29, 2014

Popeyes Louisiana Kitchen has introduced a new LTO that guests can tear apart – the Tear'n Tenderloin Chicken is available now through Aug. 25. It features two…

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Rita's raises $300K in fight against childhood cancer

July 29, 2014

Rita's Italian Ice announced today it raised $300,000 for Alex's Lemonade Stand Foundation, a national nonprofit dedicated to fighting childhood cancer.

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Dairy Queen, Chips Ahoy debut Blizzard partnership

July 29, 2014

To mark the 50th anniversary of the Chips Ahoy! cookie, Dairy Queen has launched the new Chips Ahoy! Blizzard Treat. The new offering has been named the August…

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Arby’s shifts focus to proteins with new marketing campaign

by Alicia Kelso — Editor, QSRWeb.com

July 28, 2014

Arby's execs believe high quality meats are the brand's unique differentiator in the QSR segment.

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Breakfast, beverage competition gets a grip on Dunkin’s sales

by Alicia Kelso — Editor, QSRWeb.com

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

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Krystal adds new leadership to marketing, supply chain departments

July 24, 2014

The Krystal Company has announced additions to its leadership team to support the company’s growth initiative, which includes reaching the $1B mark. Jason…

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Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

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Cousins Subs now testing the sale of Wrigley gum products

July 23, 2014

Cousins Subs is launching a 12-month systemwide test of Wrigley chewing gum and mint products, including Orbit Spearmint Sugarfree Gum, Hubba Bubba bubble gum…

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