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Marketing News & Media

McDonald's names new APMEA president, London Olympic staff

May 24, 2012

McDonald's has announced that Dave Hoffmann, 44, currently senior vice president for Restaurant Support in McDonald's Asia/Pacific, Middle East and Africa…

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Dunkin' Donuts announces free donut promotion

May 23, 2012

Dunkin' Donuts has announced that it will honor National Donut Day on June 1 by offering guests a free donut of their choice (while supplies last) with the…

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McDonald's Channel to add mobile gaming component

May 23, 2012

Andover Games LLC, a mobile game developer, has announced that it has entered into a three-year agreement with Meteor Group to be its first sales partner in…

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Burger King's new menu promo continues with Smoothie deals

May 23, 2012

From May 26-28, participating Burger King restaurants will offer 12 oz. Strawberry Banana and Tropical Mango Real Fruit Smoothies, or Mocha and Caramel…

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White Castle feeds American military members for Fleet Week

May 23, 2012

Thousands of sailors, Marines and members of the Coast Guard are celebrating Fleet Week in New York City this week, and will be treated to White Castle sliders…

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Menu spotlight shifts to chicken as beef prices rise

by Alicia Kelso — Editor, QSRWeb.com

The number of U.S. menu items with poultry as an ingredient has climbed an average of 12 percent in the past three years.

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Report: Kids' meals purchases down 6 percent last year

May 22, 2012

Kids' meals with toys are no longer the draw they once were for the restaurant industry's youngest customers, according to The NPD Group, a market research…

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Dunkin' Donuts launching Mocha K-Cups

May 22, 2012

??On May 21, Dunkin' Donuts announced via its Twitter account that it will launch Mocha K-Cup packs in June.

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Carl's Jr., Hardee's Spider-Man promo includes Augmented Reality app

May 22, 2012

Carl's Jr. and Hardee's have a variety of promotions planned for their partnership with Columbia Pictures' theatrical release of The Amazing Spider-Man, in…

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Taco Cabana adds flautas as permanent menu item

May 22, 2012

Taco Cabana is celebrating the Fiesta de Flautas by offering flauta meals for $4.99.

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Taco Bell leverages Major League Baseball partnership for product launch

May 22, 2012

On May 23, Taco Bell will launch the Beefy Nacho Burrito for 99 cents. The new item features beef, nacho cheese, sour cream and the chain's new Queso Strips…

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Krispy Kreme's focus turns to franchising, beverage line

by Alicia Kelso — Editor, QSRWeb.com

Strategy also includes smaller factory shops and local store marketing.

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McDonald's rolls out blueberry banana nut oatmeal

May 21, 2012

As part of McDonald's "Flavors of Summer" limited-time menu line-up, the chain officially introduced its new blueberry banana nut oatmeal today.

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Jersey Mike's mobile rewards program signs up 200K in a month

May 21, 2012

Jersey Mike's Subs' new Sub Club Rewards Program yielded 200,000 members nationwide in one month.

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Whataburger hosts fundraiser for MDA Summer Camp attendees

May 18, 2012

On May 23, Whataburger Restaurants will celebrate National Burger Month by raising money for the Muscular Dystrophy Association (MDA). From 5 to 8 p.m.…

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Wendy's sponsoring Latino talent competition

May 18, 2012

Wendy's is the presenting sponsor for a talent competition aimed at finding up-and-coming Latino artists. The competition is being held with Dame Un Break on…

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PizzaMarketplace launches Top 100 Movers & Shakers

by Alicia Kelso — Editor, QSRWeb.com

The inaugural Top 100 Movers & Shakers features a ranking of the top concepts, leaders and trends in the $38 billion pizza segment.

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Experts weigh in on cost effective menu improvements

by Alicia Kelso — Editor, QSRWeb.com

Innovation can be achieved with items that already exist in the kitchen.

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Dunkin' Donuts Brand Advisory Council named

May 17, 2012

Dunkin' Donuts has announced the results of its most recent Brand Advisory Council (BAC) election which selects franchisees from across the country to provide…

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