Taco Bell Doritos Locos launch boosts brand perception

April 12, 2012

Taco Bell's new Doritos Locos Tacos appear to have lifted consumer perception of both brands, especially with regular patrons of Mexican restaurants, according…

Taco John's rolls out Mexican inspired salads

April 12, 2012

Taco John's has introduced two new Mexican inspired salads – the Chipotle BBQ Chicken and Cran-Apple Almond Chicken Salads. The limited time offerings will be…

Menu additions, media package boost Carl's Jr., Hardee's

by Alicia Kelso — Editor, QSRWeb.com

Parent company takes advantage of media package with simultaneous product introductions.

Arby's offering Tax Day promotion, free curly fries

April 11, 2012

Arby's Restaurant Group Inc. is giving away $5,000 to the grand prize winner of its Tax Day promotion, and also will reward customers across the country…

Dunkin' Donuts radio ad sprays coffee aroma

April 11, 2012

A Dunkin' Donuts radio ad in South Korea emits the aroma of coffee whenever it plays. According to PSFK, the campaign, named Flavor Radio, uses a unique…

Advocacy group asks children's hospitals to remove McDonald's

April 11, 2012

McDonald's has weathered a nearly two-year storm of critics asking the chain to stop marketing its food to children, but it now appears there is another dark…

Sonic hosting all-day Happy Hour on Tax Day

April 11, 2012

Sonic Drive-In will extend its Happy Hour deal – half-price fountain drinks and slushes – to all day on Tax Day, April 17.

Showing guests something extra ignites loyalty

Operators who take the time, once the basics are being flawlessly executed, to bring in elements of showcasing their food to their captive audience guests will…

Krispy Kreme launches 'fruit stand' line, organic oatmeal

April 10, 2012

Krispy Kreme has introduced a new "Fruit Stand Flavor" line, including a new Strawberry Cake Doughnut and Strawberry Kreme Pie doughnut.

Pretzelmaker plans national pretzel giveaway

April 10, 2012

Pretzelmaker has announced that it is once again giving away free pretzels on the official National Pretzel Day holiday, April 26. Customers who visit a…

Baskin-Robbins spotlights Jamoca Almond Fudge

April 9, 2012

Baskin-Robbins has announced Jamoca Almond Fudge as its April Flavor of the Month. Combining Baskin-Robbins' Jamoca coffee ice cream with roasted almonds and a…

Rita's Italian Ice introduces Red Velvet Cake flavor

April 9, 2012

Rita's Italian Ice has added Red Velvet Cake Cream Ice to its menu. This new rich and creamy Ice has all the flavor of red velvet cake and is a limited time…

Study reveals how QSRs can build loyalty among Hispanic consumers

On average, Hispanics visit QSRs more than 10 times in a 30-day period, while non-Hispanics visit about seven times per month.

Wendy's new tagline: 'Now that's better'

April 6, 2012

During Wendy's most recent earnings call last month, CEO Emil Brolick talked about how the company's next marketing campaign – succeeding the longstanding "You…

Subway to be featured on reality show about advertising pitches

April 6, 2012

Subway will be the featured company on AMC's unscripted series, "The Pitch," April 8 at 11 p.m. ET. The episode will chronicle the intensity top advertising…

Dairy Queen launches new national ad campaign

April 6, 2012

Dairy Queen has rolled out a new national television advertising campaign this month that depicts everyday people in real life situations, but with a…

Good Times begins restaurant remodeling effort

April 6, 2012

Same-store sales at Good Times Restaurants Inc. were up 7.9 percent in March, on top of last year's 8.6 percent increase. This marks the Colorado-based chain's…

Frozen yogurt chain jumps into the coffee space

by Alicia Kelso — Editor, QSRWeb.com

Fro.Zen.Yo spent a year developing proprietary Zombie Coffee.

RewardMe webinar to focus on driving consumer behavior

April 5, 2012

RewardMe and FastCasual.com are hosting the webinar, "How to use BIG DATA to influence customer behavior," on April 19 at 2 p.m.

Judge dismisses McDonald's Happy Meal lawsuit

April 5, 2012

A contentious year-and-a-half-long battle for McDonald's seems to be over for now. On April 4, a San Francisco judge tossed a lawsuit against the chain for…