Marketing News & Media
Dunkin Brands names new international division president
May 9, 2011
Canton, Mass.-based Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin-Robbins, has appointed Neal Yanofsky to the newly created position…
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Global Franchise Group to integrate MaggieMoos and Marble Slab
May 8, 2011
Multi-brand franchisor Global Franchise Group LLC, parent company of Great American Cookies, MaggieMoo's Ice Cream & Treatery, Marble Slab Creamery and…
read nowKrispy Kreme opens shop in Columbia, S.C.
May 8, 2011
Krispy Kreme will celebrate the opening of its first Neighborhood Shop in Columbia, S.C., May 10. The new location is in the Landmark Square Shopping Center…
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Arbys launches Chicken Salad Taste-Off
May 8, 2011
From May 9-22, Arby's is offering consumers a chance to try its new Market Fresh Grilled Chicken and Pecan Salad Sandwich and wrap for free with the purchase…
read nowYogurt Mountain raises $15K for Heart Association
May 5, 2011
Yogurt Mountain LLC customers and employees raised $15,020 for its "Have a Heart" promotion from Jan. 26-Feb. 14.
read nowSonic brings back Limeades for Learning program
May 5, 2011
To celebrate National Teacher Appreciation Week, Sonic Corp. will once again help provide resources for teachers through its annual Limeades for Learning…
read nowTCBY to pick up Mothers Day tab
May 5, 2011
For the fourth year in a row, TCBY will offer free frozen yogurt to moms on Mother's Day, May 8.
read nowWendys offers kids a Minute to Win It
May 5, 2011
Wendy's has partnered up with NBC Universal's Television Consumer Products Group to bring "Minute to Win It" experiences to kids' meals.
read nowDunkin Donuts launches photo mosaic promo
May 5, 2011
Dunkin' Donuts has teamed up with Picture Mosaics LLC to launch a social media-driven promotion in conjunction with its "What Are You Drinkin'" campaign.
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Cadbury's Creme Eggs are the fruit of yesterday's innovation
by Darrel Suderman — President, Food Technical Consulting
Many food executives continue to cultivate a culture of negativity within their R&D; departments and should be pushing the envelope like their brand's fans.
read nowCaptain Ds taps direct marketing partner
May 4, 2011
Captain D's, an affiliate of Sun Capital Partners, has signed an agreement with Vertis Communications to deliver targeted promotional messages to its guests…
read nowMichigan moms treated to free Dunkin Donuts coffee
May 4, 2011
Michigan moms will get a special treat Sunday for Mother's Day. At participating Dunkin' Donuts restaurants throughout the state, moms will be treated to a…
read nowCinnabon promotion to honor nurses
May 4, 2011
In appreciation of National Nurses Week, Cinnabon has teamed up with The DAISY Foundation to offer any nurse a free Cinnabon Classic Roll at participating…
read nowWhite Castle calls for Hall of Fame Cravers
May 3, 2011
White Castle is now seeking entries for its 11th annual Cravers Hall of Fame Contest.
read nowBojangles' sponsoring country musician Tammie Davis
May 3, 2011
Lincolnton, N.C., native and up and coming country musician Tammie Davis has signed a 12-month sponsorship agreement with Bojangles' Restaurants Inc.
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Dunkin Donuts brings back Waffle Breakfast Sandwich
May 3, 2011
Dunkin' Donuts first introduced its Waffle Breakfast Sandwich in 2009 to much fanfare. The item returned to the menu last year and now, the chain has brought…
read nowWebinar to address benefits of cause marketing
May 2, 2011
Cause marketing is a trend taking over the restaurant industry as chains and independent operators alike are focusing more on their local communities.
read nowDel Taco rolls out chipotle, bacon ranch flavors
May 2, 2011
California-based Del Taco has introduced two bold new sauce flavors – Creamy Chipotle and Bacon Ranch, made with real ranch dressing and bacon.
read nowDunkin Donuts recruits Boston Red Sox for campaign
May 2, 2011
Canton, Mass.-based Dunkin' Donuts has a major allegiance to Boston sports, having partnered with the Bruins, Celtics and now the Red Sox.
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TCBY launches healthier Super Fro-Yo
May 2, 2011
TCBY has launched its "Super Fro-Yo" frozen dessert line, a new classification of frozen yogurt that features elevated nutritional levels.
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