Marketing News & Media
Rexs Chicken brings back mashed potatoes
May 12, 2011
Beautiful Brands International's Rex's Chicken brand has reintroduced its classic mashed potatoes and gravy and has also debuted made-fresh potato chips and…
read nowIn-N-Out opens in Texas to fanfare, welcomed by Whataburger
May 11, 2011
California's iconic In-N-Out Burger opened two units in Texas Wednesday, generating overnight campers, long lines, police protection and even some tears of joy.
read nowCold Stone Creamery adds herb-infused flavors to menu
May 11, 2011
Cold Stone Creamery's Tastemaster is unveiling four new innovative ice cream flavors as part of the brand's Gold Cone Collection. Throughout the summer, Cold…
read nowWhite Castle brings home the bacon with new savory items
May 11, 2011
White Castle is adding a list of savory flavors to its menu from now until July 2. Featured for a limited-time are White Castle's Bacon and Cheddar Slider…
read nowDunkin Donuts offering New Yorkers ticket giveaways
May 10, 2011
Dunkin' Donuts recently tapped into Boston sports fan bases for a new mobile campaign.
read nowPopeyes Golf Classic tees off Thursday
May 10, 2011
The Seventh Annual Sailormen Inc., Popeyes Louisiana Kitchen Golf Classic featuring top industry executives from around the country, will tee off May 12 at the…
read nowMcDonalds brings back the Asian Salad
May 10, 2011
McDonald's is bringing back the Asian Salad this month for a limited time. The offering will join the chain's Premium Salads line and will be available through…
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Dine Out for No Kid Hungry sets ambitious goals
by Kim Williams — Reporter, NetWorld Alliance
Cause-marketing programs provide restaurants with redemption rate incentives.
read nowWendys/Arbys Groups Q1 up slightly
May 9, 2011
Arby's North America systemwide same-store sales were up 5.5 percent in the first quarter 2011 ended April 3. The momentum helped boost Wendy's/Arby's Group's…
read nowKFC makes a high-rise delivery to launch $5 Everyday Meals
May 9, 2011
KFC dispatched its KFC Colonel today to personally deliver new $5 Everyday Meals to window washers working nearly 40 stories up at Chicago's "River Bend…
read nowDunkin Brands names new international division president
May 9, 2011
Canton, Mass.-based Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin-Robbins, has appointed Neal Yanofsky to the newly created position…
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Global Franchise Group to integrate MaggieMoos and Marble Slab
May 8, 2011
Multi-brand franchisor Global Franchise Group LLC, parent company of Great American Cookies, MaggieMoo's Ice Cream & Treatery, Marble Slab Creamery and…
read nowKrispy Kreme opens shop in Columbia, S.C.
May 8, 2011
Krispy Kreme will celebrate the opening of its first Neighborhood Shop in Columbia, S.C., May 10. The new location is in the Landmark Square Shopping Center…
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Arbys launches Chicken Salad Taste-Off
May 8, 2011
From May 9-22, Arby's is offering consumers a chance to try its new Market Fresh Grilled Chicken and Pecan Salad Sandwich and wrap for free with the purchase…
read nowYogurt Mountain raises $15K for Heart Association
May 5, 2011
Yogurt Mountain LLC customers and employees raised $15,020 for its "Have a Heart" promotion from Jan. 26-Feb. 14.
read nowSonic brings back Limeades for Learning program
May 5, 2011
To celebrate National Teacher Appreciation Week, Sonic Corp. will once again help provide resources for teachers through its annual Limeades for Learning…
read nowTCBY to pick up Mothers Day tab
May 5, 2011
For the fourth year in a row, TCBY will offer free frozen yogurt to moms on Mother's Day, May 8.
read nowWendys offers kids a Minute to Win It
May 5, 2011
Wendy's has partnered up with NBC Universal's Television Consumer Products Group to bring "Minute to Win It" experiences to kids' meals.
read nowDunkin Donuts launches photo mosaic promo
May 5, 2011
Dunkin' Donuts has teamed up with Picture Mosaics LLC to launch a social media-driven promotion in conjunction with its "What Are You Drinkin'" campaign.
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Cadbury's Creme Eggs are the fruit of yesterday's innovation
by Darrel Suderman — President, Food Technical Consulting
Many food executives continue to cultivate a culture of negativity within their R&D; departments and should be pushing the envelope like their brand's fans.
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