Marketing News & Media
Friendly's launches more functional, rewarding loyalty app
July 25, 2019
Friendly's launched what it said is an improved loyalty program this week called the BFF Club to give patrons timely promotion updates, as well as information…
read nowDel Taco becomes a 'senior' at 55
July 25, 2019
Del Taco's can officially join AARP and proclaim itself a "senior," having turned 55 this year and to mark the momentous birthday, the mostly West Coast brand…
read nowFetchRev debuts additional language support, signs multi-year licensing deal
July 24, 2019
Automated marketing platform, FetchRev, is expanding its global footprint beyond North America with new language support, privacy capabilities and…
read nowWhite Castle signs on Plexure for loyalty, engagement
July 22, 2019
White Castle has signed on with New Zealand-based Plexure Group to provide mobile engagement and loyalty capabilities to the burger chain's nearly 400 U.S.
read nowMcDonald's joins blockchain pilot to improve ad spend efficiency, supply chain transparency
July 22, 2019
McDonald's is among three brands studying how blockchain solutions can provide clarity around advertising spending and better transparency of supply chains.
read nowSOCi's Google My Business integration puts brands where the online search action is
July 19, 2019
SOCi took another step toward providing its clients chains better capabilities to localize messages system-wide. The chain social media management platform…
read nowDel Taco floats diners $1 treats for Drive-thru Day
July 18, 2019
Del Taco's upcoming LTO ticks the boxes for value, summer beverages and that little taste of something sweet many diners today crave when it introduces a dozen…
read nowTaco Bell, T-Mobile pair up for 3-day T-MoBell stores
July 17, 2019
Taco Bell has partnered with T-Mobile, for a three-day, three-city promotion starting July 23 to create the two companies' first T-MoBell stores, a news…
read nowKahala, DoorDash partnership brings 25+ brands to nation's doors
July 16, 2019
Kahala Brands — parent company of Cold Stone Creamery, sweetFrog and 28 other limited service brands — announced a nationwide partnership with on-demand…
read now
Church's 2019 sales take flight thanks to Bourbon Black Pepper Smokehouse Chicken LTO
July 16, 2019
Church's Chicken is crediting the re-launch of its Bourbon Black Pepper Smokehouse Chicken LTO with giving the brand a 4.2% lift in sales over the course of…
read now
Does your QSR's online ordering partner have these 4 key qualities?
by Robert Kim
Selecting a food ordering app should be done with great consideration to whether the company you're considering is almost as invested in your success as you…
read now
Pieology: How a Navy Seal + vegan pies can build a better pizza brand
by S.A. Whitehead — Food Editor, Net World Media Group
Leadership at Pieology sees the same kind of clear skies in the brand's future that its Southern California home is known for, and on this week's podcast, CMO…
listen now
Sure, you're marketing to the individual diner, but what about the 'diners'?
by S.A. Whitehead — Food Editor, Net World Media Group
Marketing to the individual and "knowing the diner" are familiar terms to restaurateurs, but new University of Virginia research shows brand leaders must also…
read nowHalf of US Subways to get new look by next year
July 11, 2019
Subway said today it intends to remodel some 10,500 U.S. Subway restaurants by the end of 2020, roughly half its presence nationwide. The company said in a…
read nowEl Pollo Loco 'over-stuffs' its summer LTOS
July 10, 2019
El Pollo Loco, Inc. added a $5 Crunchy Nacho Overstuffed Quesadilla as the latest addition to its L.A. Mex offerings that blend Mexican and Los Angeles…
read nowAt 100 years, A&W free 'Float Day' honors its beginnings by honoring veterans
July 9, 2019
Squarely in the middle of the dog days of summer, A&W Restaurants reminds the world that it's okay to just "float on" amidst the heat with its annual…
read nowRoy Rogers 'saddles up' with DoorDash in Maryland, Virginia
July 9, 2019
Roy Rogers has partnered exclusively with third-party delivery provider, DoorDash, to deliver the chain's offerings to customers near its Maryland and Virginia…
read now
Creepy vs. OK: Is there a disconnect on restaurant tech between brands, customers?
by S.A. Whitehead — Food Editor, Net World Media Group
Ever heard the term, "creepy tech"? If you lead a brand with even passing participation in restaurant tech, you probably should have, at least according to…
read now
It's all in the image: Pump up the power of QSR social media pictures
by Ashley Davidson — Senior Director, Media & Industry Relations, Fish Consulting
If a picture is worth a thousand words, what are the images your QSR uses on social media saying? These five social media image pointers are a great place to…
read nowGrubhub CEO counters claims company bought restaurant domain names without permission
July 3, 2019
The CEO of third-party delivery platform, Grubhub, yesterday countered claims first published in a New Food Economy story that it was — without authorization…
read nowSubscribe
Get the latest news and resources from QSR Web.
