Marketing News & Media
El Pollo Loco 'over-stuffs' its summer LTOS
July 10, 2019
El Pollo Loco, Inc. added a $5 Crunchy Nacho Overstuffed Quesadilla as the latest addition to its L.A. Mex offerings that blend Mexican and Los Angeles…
read nowAt 100 years, A&W free 'Float Day' honors its beginnings by honoring veterans
July 9, 2019
Squarely in the middle of the dog days of summer, A&W Restaurants reminds the world that it's okay to just "float on" amidst the heat with its annual…
read nowRoy Rogers 'saddles up' with DoorDash in Maryland, Virginia
July 9, 2019
Roy Rogers has partnered exclusively with third-party delivery provider, DoorDash, to deliver the chain's offerings to customers near its Maryland and Virginia…
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Creepy vs. OK: Is there a disconnect on restaurant tech between brands, customers?
by S.A. Whitehead — Food Editor, Net World Media Group
Ever heard the term, "creepy tech"? If you lead a brand with even passing participation in restaurant tech, you probably should have, at least according to…
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It's all in the image: Pump up the power of QSR social media pictures
by Ashley Davidson — Senior Director, Media & Industry Relations, Fish Consulting
If a picture is worth a thousand words, what are the images your QSR uses on social media saying? These five social media image pointers are a great place to…
read nowGrubhub CEO counters claims company bought restaurant domain names without permission
July 3, 2019
The CEO of third-party delivery platform, Grubhub, yesterday countered claims first published in a New Food Economy story that it was — without authorization…
read nowTA Restaurant Group serves free meals to past, present soldiers on Independence Day
July 2, 2019
Active-duty military, veterans and reservists can eat free this Independence Day at TA Restaurant Group on-the-road restaurants of Country Pride and Iron…
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4 ways to quit all the QSR quitting
by Andrew Rosenbloom — Director of Marketing, Consolidated Concepts
The latest numbers are also the highest numbers we've ever seen for restaurant worker turnover rates, and it's become one of the industry's most vexing…
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Subway tests lower-cal shakes with Halo Top partnership
July 1, 2019
Subway has made a big name for itself as a health- and weight-watching QSR and now it's taking that reputation right into a new territory by offering…
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Sonic provides a new way to 'drink' at the drive-in
July 1, 2019
Drinking at the drive-in get a new interpretation at Sonic this summer, where the QSR is introducing a new trio of Mocktail Slushes, including Strawberry…
read nowSubway's gotta lot a' ciabattas
June 28, 2019
Subway is debuting a ciabatta bread-based line of sandwiches featuring the well-loved bread with one of three LTO sauces, now through Sept. 4, a news release…
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White Castle runs rings around QSR chicken this summer
June 28, 2019
White Castle is running rings around its chicken offerings this summer by offering a chance at a $5,000 diamond ring, as well as limited edition "Chicken Ring…
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The Colonel gets a little 'catty'
June 28, 2019
On the heels of the debut of its Cheetos Sandwich, KFC has nabbed the cat that has become synonymous with the crunchy orange corn puffs, Chester Cheetah, as…
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Arby's boasts the merits of its strictly not-for-sale 'Marrot'
June 27, 2019
Calling itself a brand that has "made its name by going against the norm," Arby's this week is bucking the plant-based eating trend that's sweeping all sectors…
read nowShopAdvisor launches mobile-marketing platform to help small brands boost traffic
June 26, 2019
Using the platform it created to help Evos Restaurants, a four-unit Florida-based fast casual concept, and Smashburger franchisee Regrub, acquire more…
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Making menu boards pay big QSR dividends
by Bradley Cooper — Editor, Connect Media
Spend more on menu boards? QSR operators might like to do that, but doubt that it will pay off enough in this super-competitive, squeaky tight margin market.
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Taco Bell to open reservations for its Palm Springs hotel
June 21, 2019
Taco Bell's recently announced foray into resort operation will officially open for reservations at 1 p.m. Eastern on Thursday, June 27, though the first…
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Beware the orange dust-cloud: KFC takes Cheetos sandwich nationwide
June 21, 2019
For as long as there have been Cheetos, it's very likely there have been diners putting them into sandwiches to add a little cheese and, of course, orange…
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On its 100th birthday, A&W pays tribute to soldiers who helped it grow
June 18, 2019
Lexington, Kentucky-based A&W Restaurants celebrates its centennial this Thursday, June 20 and is pulling out all the stops to raise the public's knowledge…
read nowFormer PF Chang's CMO moves into same role at Checkers, Rally's
June 18, 2019
A multi-brand marketing veteran and former P.F. Chang's CMO, Dwayne Chambers, has been named to the CMO's spot at Checkers and Rally's, a news release said.
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