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Marketing News & Media

Creepy vs. OK: Is there a disconnect on restaurant tech between brands, customers?

by S.A. Whitehead — Food Editor, Net World Media Group

Ever heard the term, "creepy tech"? If you lead a brand with even passing participation in restaurant tech, you probably should have, at least according to…

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It's all in the image: Pump up the power of QSR social media pictures

by Ashley Davidson — Senior Director, Media & Industry Relations, Fish Consulting

If a picture is worth a thousand words, what are the images your QSR uses on social media saying? These five social media image pointers are a great place to…

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Grubhub CEO counters claims company bought restaurant domain names without permission

July 3, 2019

The CEO of third-party delivery platform, Grubhub, yesterday countered claims first published in a New Food Economy story that it was — without authorization…

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TA Restaurant Group serves free meals to past, present soldiers on Independence Day

July 2, 2019

Active-duty military, veterans and reservists can eat free this Independence Day at TA Restaurant Group on-the-road restaurants of Country Pride and Iron…

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4 ways to quit all the QSR quitting

by Andrew Rosenbloom — Director of Marketing, Consolidated Concepts

The latest numbers are also the highest numbers we've ever seen for restaurant worker turnover rates, and it's become one of the industry's most vexing…

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Subway tests lower-cal shakes with Halo Top partnership

July 1, 2019

Subway has made a big name for itself as a health- and weight-watching QSR and now it's taking that reputation right into a new territory by offering…

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Sonic provides a new way to 'drink' at the drive-in

July 1, 2019

Drinking at the drive-in get a new interpretation at Sonic this summer, where the QSR is introducing a new trio of Mocktail Slushes, including Strawberry…

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Subway's gotta lot a' ciabattas

June 28, 2019

Subway is debuting a ciabatta bread-based line of sandwiches featuring the well-loved bread with one of three LTO sauces, now through Sept. 4, a news release…

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White Castle runs rings around QSR chicken this summer

June 28, 2019

White Castle is running rings around its chicken offerings this summer by offering a chance at a $5,000 diamond ring, as well as limited edition "Chicken Ring…

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The Colonel gets a little 'catty'

June 28, 2019

On the heels of the debut of its Cheetos Sandwich, KFC has nabbed the cat that has become synonymous with the crunchy orange corn puffs, Chester Cheetah, as…

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Arby's boasts the merits of its strictly not-for-sale 'Marrot'

June 27, 2019

Calling itself a brand that has "made its name by going against the norm," Arby's this week is bucking the plant-based eating trend that's sweeping all sectors…

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ShopAdvisor launches mobile-marketing platform to help small brands boost traffic

June 26, 2019

Using the platform it created to help Evos Restaurants, a four-unit Florida-based fast casual concept, and Smashburger franchisee Regrub, acquire more…

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Making menu boards pay big QSR dividends

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spend more on menu boards? QSR operators might like to do that, but doubt that it will pay off enough in this super-competitive, squeaky tight margin market.

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Taco Bell to open reservations for its Palm Springs hotel

June 21, 2019

Taco Bell's recently announced foray into resort operation will officially open for reservations at 1 p.m. Eastern on Thursday, June 27, though the first…

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Beware the orange dust-cloud: KFC takes Cheetos sandwich nationwide

June 21, 2019

For as long as there have been Cheetos, it's very likely there have been diners putting them into sandwiches to add a little cheese and, of course, orange…

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On its 100th birthday, A&W pays tribute to soldiers who helped it grow

June 18, 2019

Lexington, Kentucky-based A&W Restaurants celebrates its centennial this Thursday, June 20 and is pulling out all the stops to raise the public's knowledge…

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Former PF Chang's CMO moves into same role at Checkers, Rally's

June 18, 2019

A multi-brand marketing veteran and former P.F. Chang's CMO, Dwayne Chambers, has been named to the CMO's spot at Checkers and Rally's, a news release said. 

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KFC US CEO on building a better bucket of chicken + Chowly CEO on streamlining third-party delivery

by S.A. Whitehead — Food Editor, Net World Media Group

This week we go inside that heavenly scented bucket of Kentucky Fried Chicken as we pull back the curtain on the 89-year-old KFC brand with the help of KFC…

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The difference better apps can make to QSR brand loyalty

How can your QSR really drive business through its app? Read on for the latest findings on what works and what doesn't as provided through an AI analysis of…

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Digital ordering is bigger business than delivery

June 12, 2019

Delivery seems to be the darling of the industry these days, but digital ordering is even more important, according to The NPD Group. It found that delivery …

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