Marketing News & Media
Tips, advice on preparing the brand for unit expansion
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and…
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4 for 15: 4 speakers, 15 minutes each, limitless knowledge
by Travis Wagoner — Editor, Networld Media Group
Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.
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Building the brand culture: It’s all about empowering employees
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.
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Arby's, A.1. team up on new steak offering
November 5, 2015
Arby's announced it has teamed with A.1. sauce for the new A.1. special reserve steak sandwich.
read nowChurch's Chicken, Atlanta Hawks sign multi-year deal
November 4, 2015
Church's Chicken and the Atlanta Hawks professional basketball team have signed a multi-year deal relating to Atlanta’s Philips Arena as well as surrounding…
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Going beyond the discount with new approaches to spur brand loyalty
by Travis Wagoner — Editor, Networld Media Group
Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide…
read nowWienerschnitzel brings back mini corn dogs
November 3, 2015
Wienerschnitzel announced mini corn dogs have returned to the menu for 25 cents each.
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Email marketing is far from a dead marketing tool
by Travis Wagoner — Editor, Networld Media Group
Email is ubiquitous personally and professionally, which means email marketing is far from dead.
read nowSubway celebrates ‘National Sandwich Day’ with 'Buy One, Give One' offer
November 2, 2015
Subwaywill celebrate National Sandwich Day with a national offer featuring a "BOGO" twist.
read nowSONIC to debut new ultimate chicken sandwich
October 26, 2015
SONIC Drive-In will launch its most premium chicken sandwich ever offered, the new ultimate chicken sandwich, in November.
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FCES15: Top 10 PR do's (and a few don'ts)
by Travis Wagoner — Editor, Networld Media Group
"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.
read nowEl Fenix to offer free Sopapillas as Halloween treats
October 21, 2015
To celebrate Halloween, El Fenix announced guests will receive a free pumpkin- or ghost-shaped sopapilla with the purchase of an entrée.
read nowWienerschnitzel salutes veterans with free chili dogs
October 21, 2015
Wienerschnitzel is showing appreciation to military servicemen and women this Veterans Day, Nov. 11, with a free chili dog and a small Pepsi.
read nowCaptain D’s launches new Nashville Hot Fish
October 21, 2015
Captain D’s announced the launch of a new menu item, Nashville hot fish.
read nowDQ, Diet Coke partner to grant fans' wishes
October 20, 2015
Consumers will have a chance to have their wishes randomly fulfilled when submitting them via social media through Dairy Queen and Diet Coke’s Random Acts of…
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Restaurants scaring up Halloween promotions
by Travis Wagoner — Editor, Networld Media Group
Several chains are celebrating Halloween with various promotions.
read nowNCR Silver boosts functionality for franchises, small business operators
October 15, 2015
NCR Small Business is upgrading its tablet point of sale system, NCR Silver, to give small business and franchises new marketing, inventory and communication…
read nowWendy's introduces '4 for $4 Meal'
October 13, 2015
Wendy's has launched its new "4 for $4 Meal," featuring a Jr. Bacon Cheeseburger, four chicken nuggets, a small order of fries and a small drink
read nowDel Taco announces ‘Buck and Under Menu’
October 9, 2015
Del Taco announced its "Buck and Under Menu," which features menu items starting at 59 cents and never going above a dollar.
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Black-bun Whopper, green poop, big mess
by Travis Wagoner — Editor, Networld Media Group
Many restaurants have been ditching artificial colors, including Panera, Noodles & Company and Starbucks, so it’s surprising that Burger King would actually be…
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