Franchise focus: Can Captain D's hook fast casual market share?

by Cherryh Cansler — Editor, FastCasual.com

While many may still consider the seafood restaurant a quick service restaurant, CEO Phil Greifeld said that in 2011 the chain began transitioning from a QSR…

Wendy's enhances kid offerings with 'Creative Play Platform,' Honest Kids juice

September 30, 2015

Wendy's has a new Kids' Meal play platform and also added an Honest Kids-brand organic fruit juice drink to the Kids' Meal.

Beverages help boost the post-lunch crowd

by Travis Wagoner — Editor, Networld Media Group

The post-lunch crowd can be slow. Teas can have an appeal and bring people in.

Long John Silver’s: 'Talk Like a Pirate Day' proves successful

September 24, 2015

Customers who talked like a pirate on Sept. 19 at any participating Long John Silver’s restaurant received a free fish tender, while customers who dressed like…

SONIC’s Boneless Wings return, new sauces introduced

September 23, 2015

SONIC's Boneless Wings are back on the menu and are available in six sauces.

Are you following these 5 must-dos when launching LTOs?

Whether you're a small QSR chain issuing your first promotion or a large QSR that has been running promotions for years and are now looking to introduce…

How to create gift cards, promos, badges inside your restaurant

Instead of paying a third-party company to create your restaurant’s gift cards, why not save money and have complete control by investing in an in-house card…

Long John Silver's giving free food to 'pirates'

September 16, 2015

Long John Silver’s is celebrating national "Talk Like a Pirate Day" Saturday with a free fish tender for customers who talk like a pirate and a two-piece fish…

Tampa McDonald’s locations debut ground-chicken burger

September 16, 2015

Franchisees helped create the unique burger that sits on a whole new bun.

How location-based marketing helped Cousins Subs increase sales

by Travis Wagoner — Editor, Networld Media Group

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for…

Quiznos partners with 20th Century Fox and 'Maze Runner: The Scorch Trials'

September 8, 2015

Quiznos announced its first partnership with a major motion-picture studio and movie release.

NetWaiter enhances social marketing feature

September 4, 2015

NetWaiter has enhanced its social widget feature, making online marketing to local customers even easier for restaurants, according to a company press release.

Dairy Queen celebrates 'Fandom' in 'DQ Bakes!' campaign

September 2, 2015

Dairy Queen has launched a three-month national television ad campaign to introduce its latest product line and to celebrate the chain's fans.

Hardee's intros Cinnamon Swirl French Toast

August 27, 2015

Carl's Jr. and Hardee's latest breakfast sandwich is being supported by an ad campaign featuring UFC champion and Judo Olympian Ronda Rousey.

'McWhopper' not to be, Wayback Burgers issues offer

August 27, 2015

Burger King’s marketing effort to create a 'McWhopper' aimed at generating awareness for Peace Day has been declined by McDonald's. Wayback Burgers, however…

CONNECT: How to get your app into the hands of millennials

by Cherryh Cansler — Editor, FastCasual.com

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Why agile insights is the secret sauce of restaurant success

Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual…

NetWaiter releases new consumer site

August 20, 2015

The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.

Wetzel’s Pretzels introduces Pizza Bitz

August 20, 2015

Fans decide which Wetzel’s Pretzels get Pizza Bitz first.

Dunkin' Donuts, Major League Baseball team up in social promotion

August 19, 2015

Fans of baseball and Dunkin' Donuts now both have a chance to win thanks to a new social network collaboration.