Marketing News & Media
TCBY adds three holiday Super Fro-Yo flavors
October 15, 2012
TCBY is adding three limited-time holiday flavors to the menu, including Pumpkin Spice, Apple Spice and Eggnog Super Fro-Yo.
read nowCarl's Jr., Hardee's military fundraiser boosted by POS marketing
October 15, 2012
Archway, a marketing logistics and fulfillment services provider, joined clients Carl's Jr. and Hardee's for Stars for Heroes, an in-store fundraising campaign…
read nowTaco Bell given Lifetime Achievement Award by Boys & Girls Clubs
October 15, 2012
Boys & Girls Clubs of America (BGCA) honored Taco Bell as the first corporation to receive its Lifetime Achievement Award for the company's 20 years of…
read nowWhite Castle supporting Detroit's Halloween volunteers
October 15, 2012
White Castle will provide thousands of hamburgers and refreshments to Angel's Night volunteers in Detroit from Oct. 29-31.
read nowNPD: US Hispanics perceive healthier meals as less tasty
October 12, 2012
As more brands increase their marketing efforts to appeal to the growing Hispanic population, new research from The NPD Group shows a discrepancy in how that…
read nowSonic adds QR codes to public school fundraising campaign
October 12, 2012
For the fourth year in a row Sonic Drive-In has partnered with DonorsChoose.org to launch the Limeades for Learning campaign with a goal of donating more than…
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Wendy's CMO: 'All great brands evolve'
by Alicia Kelso — Editor, QSRWeb.com
Wendy's unveiled a new logo to complement its restaurant and marketing makeovers and will test mobile payments next month.
read nowJersey Mike's raises $218K for Wreaths Across America campaign
October 11, 2012
Wreaths Across America (WAA), a nonprofit organization founded to continue and expand the annual wreath-laying ceremony at Arlington National Cemetery, today…
read nowCheba Hut collecting food donations for re-opening celebration
October 11, 2012
Cheba Hut "Toasted" Subs is reopening in Flagstaff, Ariz., Oct. 13, near Northern Arizona University. This Cheba Hut has been temporarily closed since April…
read nowJersey Mike's loyalty program earns award for innovation
October 10, 2012
Hospitality Technology (HT) magazine has named Jersey Mike's Subs as one of the winners of its 2012 Restaurant Breakthrough Awards.
read nowTaco John's website receives international award
October 10, 2012
Taco John's website – TacoJohns.com – has received the International Academy of Visual Arts 2012 W³ Silver Award.
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A great idea is not enough
by Barry Klein — Marketing Directo, Go Roma
Consumers respond more favorably to professionally created and produced communications.
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Anatomy of a wildly successful LTO
by Alicia Kelso — Editor, QSRWeb.com
Sales of Sonic's Ragin' Cajun burger are 300-plus percent higher than average promotion, with very little advertising.
read nowYogurtland asks guests to submit masterpiece creations
October 9, 2012
Yogurtland is hosting a new "My Masterpiece" contest, where guests have the chance to submit their favorite frozen yogurt creations for a chance to win free…
read nowSubway partners with egg farmers to fight hunger
October 8, 2012
Throughout October, Subway Restaurants in certain markets and America's egg farmers are teaming up to fight hunger. From now until Oct. 31, America's egg…
read nowYum! Brands honored for World Hunger Relief efforts
October 8, 2012
In partnership with the U.S. Department of State, World Food Program USA honored David Novak, chairman and CEO of Yum! Brands, and Christina Aguilera, United…
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Marketing departments going for the jugular
by Alicia Kelso — Editor, QSRWeb.com
Ads, menu items are outwardly trying to one-up the competition.
read nowMcDonald's, Dunkin' trademark moves heat up coffee wars
October 5, 2012
In September, McDonald's filed a U.S. trademark registration for its name to cover ground and whole-bean coffee. According to Burger Business, this move likely…
read nowMichigan White Castle units introduce autism awareness campaign
October 5, 2012
Autism Speaks and White Castle System Inc. announced their "White Castle is Listening," a statewide pledge by the chain to help raise awareness of Autism…
read nowDunkin' K-Cups now available in California Baskin-Robbins shops
October 5, 2012
Participating Baskin-Robbins shops in California are now offering Dunkin' Donuts K-Cup packs for use with the Keurig single brewing system. This marks Dunkin…
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