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Marketing News & Media

Church's Go Box targets family, value-based customers

August 28, 2020

Church's Chicken is aiming to box up the family, value-based meal business that has soared since the onset of the pandemic by launching the "Go Box."

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Taco Bell rides 'Go Mobile' model to serve 1B drive-thru customers

by S.A. Whitehead — Food Editor, Net World Media Group

If there are a couple of things we've learned over the past half-year, it's that drive-thru and digital restaurant ordering are here to stay. In this interview…

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Carl's Jr uses wine pairing to launch steak-burger

August 25, 2020

A good steak calls for good wine, ergo a good steakburger calls for a fine wine, too, right? Carl's Jr. won't argue, considering it has partnered with Nocking…

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KFC suspends 'finger-lickin'' catchphrase globally

August 25, 2020

KFC has suspended the use of its familiar catchphrase, "It's finger-lickin' good" globally now, five months after it stopped using the wording in its ads in…

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Dunkin' device helps customers 'get a grip'

August 21, 2020

Dunkin' is giving its customers a way to get a grip during the challenges of this pandemic, thanks to its partnership with PopSockets, which makes knobby…

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Optimize Technology to Deliver Better Customer Loyalty & Engagement

When it comes to driving loyalty and increasing profitability through customer relationships, here are four technology-driven tactics imperative to a…

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DoorDash, NBA partner to promote Black-owned restaurants

August 17, 2020

DoorDash and the National Basketball Association have signed a multiyear marketing partnership to make the third-party delivery platform the official delivery…

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KFC donates to teachers as school restarts

August 13, 2020

KFC will donate 1 million pieces of chicken to KFC restaurants across the country to celebrate teachers who are returning to the classroom, whether virtually…

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Wendy's all-out 4 for $4 deal push

August 13, 2020

Between its partnership with a popular navigation app and its spicy chicken sandwich LTO, Wendy's is pulling out all the stops to promote its 4 for $4 meal…

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White Castle as 'white knight' to bummed-out cocktail lovers

August 11, 2020

White Castle is painting itself as a bit of a "white knight" to bar and restaurant customers who are bummed out about their favorite drinking spots closing…

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Dunkin' pushes 'Refreshers' with RV-for-a-week sweepstakes

August 11, 2020

With an impressive 46 million Americans expected to hit the road in a recreation vehicle over n the next year, Dunkin's latest RV-based promotion might be key…

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Burger King Brazil turns footage of drunk customers into ad for delivery

There's a lot happening inside a typical fast food location and Burger King Brazil is using some of the wild and weird behavior to sell customers on ordering…

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White Castle to put 2020 Hall of Famers' stories on 2021 packaging

August 4, 2020

The annual search for White Castle's Cravers Hall of Famers comes with the promise of extra notoriety in 2021. The Columbus-Ohio chain, which has opened…

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Dunkin' hosting Free Coffee Mondays

August 3, 2020

Dunkin' has launched Free Coffee Mondays, and Free Donut Fridays are back Friday for members of the DD Perks Rewards Program, a news release said.

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Bojangles drops apostrophe, Dale Earnhardt Jr becomes spokesperson

August 3, 2020

Bojangles brand relaunch is skidding into homes via a new advertising campaign that prominently features the chain's first celebrity spokesperson, Nascar…

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A&W giving 10 customers free floats for year

July 29, 2020

A&W is gearing up for the upcoming National Root Beer Float Day on Aug. 6 by getting the word out about its Float-a-Friend sweepstakes that will ultimately…

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Virtual restaurant franchise launches Miami virtual food hall

by S.A. Whitehead — Food Editor, Net World Media Group

With brands like Chef Burger, El Taco Loco and Mama Rosa, its safe to say that the nation's first virtual restaurant franchise has a little something for…

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NRA: 'Second wave of closings hinders recovery efforts'

July 27, 2020

The National Restaurant Association wants all U.S. governors and mayors to know the restaurant industry has maintained an "unwavering commitment to customer…

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Fast food drive-thrus: Plan for it now or pay for it later

by S.A. Whitehead — Food Editor, Net World Media Group

If you're building or renovating a QSR now or in the near future, industry experts increasingly recommend that you find a site and the dollars to include a…

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Wendy's launches rewards program nationwide via mobile app

July 22, 2020

Wendy's Co. has launched Wendy's Rewards, a program that lets customers earn points at participating U.S. restaurants.

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