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Marketing News & Media

McDonald's customers can trade foreign currency for global-inspired menu

June 3, 2019

McDonald's is playing up its international offerings this summer by letting customers pay in any amount of foreign currency that they have on hand. The brand…

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Your QSR's workplace culture: Brand builder or buster?

by S.A. Whitehead — Food Editor, Net World Media Group

Think workplace culture doesn't show through to your customers? Think again. In fact, poor feedback about your brand through venues like social media and even…

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Dairy Queen, Cold Stone partner with Reese's on ice cream-ified peanut but cup concoctions

June 3, 2019

This week, ice cream-focused brands, Cold Stone Creamery and Dairy Queen, both announced relationships with Reese's (of peanut butter cup fame) to bring ice…

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Roy Rogers signs on MDB to rebrand chain

May 31, 2019

Roy Rogers Restaurants is rebranding and has selected MDB Communications to oversee the effort.

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Dunkin' celebrates other kind of 'holey' day: National Donut Day

May 31, 2019

June 7 is National Donut Day, and Dunkin' is giving away doughnuts all day with a beverage purchase, a news release said. 

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Subway beefs up innovation team with 4 key leaders

May 30, 2019

Subway promoted its former vice president of culinary innovation, Len Van Popering, to serve as chief brand and innovation officer, where he'll oversee the…

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Checkers/Rally's payment card breach in 19 states' stores

May 29, 2019

Checkers Drive-In Restaurants is notifying guests about a data security issue involving malware at certain Checkers and Rally's locations in 19 states…

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The big 3: Top QSR tech trends today

by Donna Cobb — Executive Director, Enterprise Marketing, Comcast Business

As demand for technology-focused experiences continues to rise, QSRs must look for ways to use existing technology to attract and retain customers. But…

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QSR digital signage dollar-savers

A limited budget doesn't have to limit the impact of your QSR's digital signage. Follow these guides to save big bucks on your signage, even as you amp up its…

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Chick-fil-A deploys AI to fight food safety threats in US

May 28, 2019

A key Chick-fil-A executive said the company is using AI to fight the threat of food safety problems across its 2,400 restaurants in 47 states. Venture Beat…

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DQ's 'Box of Happy' campaign focuses on millennial parents' summer needs

May 23, 2019

DQ is reaching out to parents of young kids facing hot summer days. The brand has launched what it says is a first of its kind "experience-centric subscription…

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Carl's Jr, Hardee's launch soldier-supporting Stars for Heroes campaign

May 23, 2019

Carl's Jr. and Hardee's parent company, CKE Restaurants Inc., has launched its eighth annual Stars for Heroes in-store fundraising initiative benefiting the…

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Postmates to launch television ad campaign featuring Martha Stewart

May 20, 2019

Postmates, the on-demand delivery firm, has announced that its first national television ad campaign will feature celebrity home improvement expert Martha…

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Why QSRs might want to save giveaways —  quite literally — for a rainy day

May 20, 2019

A recent Ohio State University study of reviews on 32 Florida restaurants found that rainy days resulted in many more bad reviews than dry days. According to a…

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How Yelp uses customer data to help restaurants

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

As more guests use social media to share their dining experiences, companies such as Yelp — which began as a restaurant review site but has expanded into a…

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Delivery-only wings brand takes flight with a little lift from Uber Eats data

by S.A. Whitehead — Food Editor, Net World Media Group

"Have wings, will party." That could be the anthem of just about any sports enthusiast anywhere, and certainly in bustling New York City. Today, we talk with…

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Mastercard teams with Zivelo on AI-driven voice assistant/personalized menu; Sonic Drive-In to pilot

May 17, 2019

Mastercard has partnered with Zivelo LLC to enhance the drive-in and drive-through ordering experience for quick-service restaurants with a…

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Taco Bell to open (what may be) the 1st QSR hotel

May 16, 2019

And now from Taco Bell, which brought you the teeny weeny branded-bikini and a Las Vegas wedding chapel, comes what may be the first fast food-branded hotel.

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Subway gives vouchers to see 'Alladin'

May 15, 2019

Through June 27, Subway is giving a movie ticket voucher to see Disney's "Aladdin" with every Subway Fresh Fit For Kids meal purchased. The meals also include…

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Nestle Toll House Cafe says 'Let the chips fall where they may' ... as long as it's a record

May 10, 2019

Surely everyone has National Chocolate Chip Cookie Day, May 15, on their calendars, and Nestle Toll House Café is hosting an event to celebrate it. The brand…

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