Arby's swings into summer with golf-themed burger promotion

June 3, 2024

Arby's is aiming to tee off summer sales with a new promotion that combines golf and its signature menu items, according to a press release.

4 ways to measure effectiveness of restaurant’s marketing campaign

by Andrew Glantz — Founder & CEO, GiftAMeal

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur.

IHOP, Potbelly, vPromos execs talk loyalty programs at Restaurant Franchising & Innovation Summit

by Mandy Wolf Detwiler — Editor, Networld Media Group

Restaurant leaders from IHOP, Potbelly, The European Pizza Company and vPromos spoke about what makes their loyalty programs tick at the Restaurant Franchising…

McDonald's to launch $5 value meal for limited time

May 20, 2024

McDonald's is bringing back a $5 value meal for a limited time, offering customers a choice of protein, fries, and a drink for a set price, according to a CNBC…

Loyalty 3.0: Elevating Guest Engagement Through Deeper Insights

Explore Loyalty 3.0 with Qu's latest insights. Discover how data-driven, personalized interactions are revolutionizing restaurant loyalty programs. This…

White Castle Celebrates 20th anniversary of 'Harold & Kumar Go to White Castle'

May 7, 2024

White Castle is celebrating the 20th anniversary of the cult classic film "Harold & Kumar Go to White Castle" with a variety of promotions for fans.

White Castle uses historical posters for National Hamburger Month

May 6, 2024

White Castle is celebrating National Hamburger Month by revisiting its historical commitment to quality, affordability and convenience, according to a press…

Baskin-Robbins launches ice cream treats inspired by movie 'IF'

May 3, 2024

Baskin-Robbins is partnering with Paramount Pictures' new film "IF" to offer a limited-edition menu of ice cream treats inspired by the movie's characters…

KFC releases signature scent ... of BBQ?

April 30, 2024

Kentucky Fried Chicken wants you to smell great — and that's an aroma of BBQ, according to a New York Post report.

Aligning influencer marketing with business strategy

by Mitch Duckler — Founder and Managing Partner, FullSurge

Influencers can make or break your brand's message. Hiring the right marketing partner is paramount to success.

Snackpass Aids Presotea in Overcoming Tech Challenges

Unfortunately, this digital revolution comes with a unique set of challenges. One of the most prevalent hurdles that restaurant operators face is the…

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Pretzelmaker to hand out free Pretzel Bites on National Pretzel Day

April 18, 2024

Pretzelmaker, owned by FAT Brands Inc., is once again rolling out free Pretzel Bites to celebrate National Pretzel Day on April 26, according to a press…

Smalls Sliders creates 'signature color' with Pantone Color Institute

April 18, 2024

Smalls Sliders has launched a signature color, Smorange, thanks to a collaborative effort between the burger brand and the Pantone Color Institute.

The value of loyalty programs for grocery stores

A loyalty program has a positive impact by increasing customer frequency, improving customer retention, growing the average basket, and ensuring profitability.

McDonald's Netherlands launches scent-emitting billboards

April 10, 2024

In a marketing campaign, McDonald's Netherlands is deploying scent-emitting billboards to attract customers, according to a press release.

Great American Cookies offers BOGO deal on Tax Day

April 9, 2024

Great American Cookies is offering a sweet deal this Tax Day, April 15. Fans can buy one slice of cookie cake and receive a second slice free, according to a…

Arby’s rewards members get free sandwiches in April

April 3, 2024

Arby's is offering its loyalty members a surprise deal this month — four free online sandwich redemptions.

Wendy's to leverage PAR's Punchh solution for loyalty program

March 28, 2024

Wendy's has selected ParTech Inc.'s PAR Punchh loyalty solution to advance its already successful loyalty program, according to a press release.

Fully-Loaded Restaurant Operations Platform Optimized for Independent Restauranteurs’ Profitability

Table Needs’ all-in-one solution unifies restaurant technology and business services for quick service restaurants, coffee shops, bakeries, and food trucks.

TikTok a powerful call-to-action tool for restaurant operators

by Mandy Wolf Detwiler — Editor, Networld Media Group

Three TikTok experts led a panel discussion on using the social media platform at the Restaurant Franchising and Innovation Summit in Kansas City.