Del Taco dives into shrimp promo

February 22, 2011

Del Taco is diving into its Crispy Shrimp Taco Facebook promotion again and has added a new Baja twist to the lineup this year.

Checkers kicks of 2011 with development deal

by Alicia Kelso — Editor, QSRWeb.com

February 22, 2011

Checkers Drive-In Restaurants Inc. has signed agreements with four franchisees to develop 12 new restaurants in the West Bronx, New York City, Detroit…

Dunkin’ Donuts coffee soon available in K-Cup packs

February 21, 2011

Green Mountain Coffee Roasters Inc. and Dunkin’ Donuts have announced a promotion, manufacturing and distribution agreement that will make Dunkin’ Donuts…

Big chunk of Burger King UK jobs cut

February 21, 2011

Forty employees at the Slough, United Kingdom, headquarters of Burger King U.K. have been given the pink slip by new owner 3G Capital.

Taco Bell Skills Challenge awards $30K scholarship

February 21, 2011

The Taco Bell Foundation for Teens’ Graduate to Go Scholars program, along with NBA Cares, awarded Karen Batani, 17, from Westminster, Calif., a $30,00…

KFC U.K. drops Finger Lickin’ Good tag

February 20, 2011

KFC U.K. has adopted the “So Good” marketing slogan. This decision comes almost a year  after KFC outlets in the U.S. began using the “So Good” tagline in lieu…

Chick-fil-A surpasses $3.5 billion in annual sales

February 20, 2011

Chick-fil-A announced today another year of consecutive sales growth.

White Castle Foundation donates $2 million in 2010

February 15, 2011

The Ingram-White Castle Foundation, White Castle’s charitable foundation, donated $2 million in 2010 to Central Ohio organizations focused on education, health…

Burger King taps head of Europe marketing

February 14, 2011

Burger King has named John Schaufelberger as president of marketing for Europe, the Middle East and Africa.

KFC India launches cheaper Streetwise menu

February 14, 2011

Perhaps taking a nod from its American counterpart, KFC India plans to gear its new marketing and pricing strategy toward college students.

Whataburger celebrates Jalapeno Week

February 13, 2011

Whataburger is heating things up with its Jalapeno Week promotion. From now through Feb. 20, customers can add jalapenos to any burger, sandwich, taquito or…

Food fight: Iowa restaurant sues Subway over ‘footlong’ use

February 13, 2011

Most of us have had the “5-dollar footlong” jingle in our head at some point, but one Iowa establishment doesn’t think that gives Subway a complete monopoly on…

McDonald’s goes a little bit country

February 13, 2011

Country singer Lee Brice is currently being featured in a series of videos, interviews and acoustic performances at McDonald’s restaurants throughout the…

Long John Silver's rebranding effort kicks off

February 10, 2011

Just in time for Lent, the busiest time of the year for seafood consumption, Long John Silver's is imparting a new marketing message revolving around the…

Restaurant.com reaches 18K milestone

February 10, 2011

Restaurant.com, which connects eateries to diners nationwide, has added its 18,000th restaurant partner. In conjunction with the milestone, diners also have a…

El Pollo Loco taps new AOR

by Alicia Kelso — Editor, QSRWeb.com

February 9, 2011

After an extensive process that began with more than 35 agencies in mid-November, El Pollo Loco Inc. has chosen its new advertising agency of record.

SNAP launches social media-based loyalty program

February 9, 2011

Social Network Appreciation Platform (SNAP) has launched a Web-based platform that integrates traditional in-store loyalty programs with popular social media…

McDonald’s launches new Angus burger, ShareBox

February 8, 2011

McDonald’s Angus Third Pounder, introduced in 2009, has gotten a bold new makeover. The company has introduced its new Chipotle BBQ Bacon Angus, which is…

Great American Cookies debuts heart-shaped cookie cakes

February 8, 2011

Great American Cookies is helping out Cupid this Valentine’s Day with the launch of its new heart-shaped cookie cakes. Also, for a limited time, windowed gift…

Taco Bell thanks fans with free taco

February 8, 2011

Seems a little beef isn’t going to get Taco Bell down. The company launched the “World’s Largest Taco Giveaway” on Facebook to thank its fans for their support…