Marketing News
Sweet dreams with the Burger King
October 14, 2010
Burger King has introduced a new item that has nothing to do with flame-broiling. In an effort to promote its new breakfast line, the company is selling a…
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California McDonald's turns its Golden Arches green
October 13, 2010
McDonald's has shifted focus in the past couple of years to step up its environmentally-friendly efforts.
read nowDunkin' Donuts goes Pro
October 13, 2010
Dunkin' Donuts' opened its newest store at Conseco Fieldhouse Thursday, making it the eighth unit for the company in Indianapolis.
read nowDunkin' Brands continues robust expansion
October 13, 2010
Dunkin' Brands, the parent company of Dunkin' Donuts and Baskin-Robbins, has opened its 16,000th location worldwide, re-establishing the brand as one of the…
read nowWhite Castle candle returns to satisfy the crave
October 12, 2010
White Castle and NEST Fragrances have teamed up again to bring customers their favorite hamburger scent. The Original Slider-Scented Candle has helped benefit…
read nowTim Hortons signs NHL agreements
October 12, 2010
Hockey fans in Pittsburgh and Long Island, N.Y. can now enjoy a coffee and a donut during the game. Tim Horton's has signed agreements to establish units at…
read nowBottom's Up: KFC adds to Double Down backside promotion
October 11, 2010
KFC's new marketing plan for its bun-less Double Down sandwich, announced in September, features college females sporting the item's logo on the backside of…
read nowSunny forecast for Mrs. Fields
October 10, 2010
Mrs. Fields has returned to Columbus, Ohio. Sunny Street Cafe, a breakfast-lunch chain located within the city's bustling Arena District, is co-branding with…
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Long John Silver's embraces family dinner tradition
October 10, 2010
Long John Silver's has introduced a $10 meal in the hopes of bringing back the tradition of family mealtime.
read nowKFC rolls out new South African ad campaign
October 7, 2010
KFC has teamed up with Ogilvy South Africa and one of the country's most prolific directors, Tony Baggott of Frieze Films, to launch a new television ad…
read nowGold Star Chili dishes out more stores
October 6, 2010
Gold Star Chili will expand in the Cincinnati-Dayton, Central Indiana and Kentucky area, with six total stores planned to open in 2011.
read nowCKE partners with Sony Pictures for new movie
October 6, 2010
CKE Restaurants Inc., the parent company of Carl's Jr. and Hardee's, has announced a partnership with Sony Pictures Entertainment for the promotion of the new…
read nowIn-N-Out Burger expands to Texas
October 6, 2010
In-N-Out Burger has announced its plan for expansion to the Dallas-Fort Worth, Texas area. The company hopes to bring eight new restaurants and a major…
read nowWhataburger locates its biggest fans
October 5, 2010
After its launch in August to celebrate the company's 60th anniversary, Whataburger has announced the winner of its “Tell Us Why You’re Our Biggest Fan” online…
read nowBurger King Kids Meals get fashionable
October 4, 2010
Through Oct. 31, Burger King Kids Meals will feature a Stardoll experience. Stardoll is a virtual entertainment and social gaming destination for teens and…
read nowCinnabon making the holidays sweeter for troops
October 3, 2010
Cinnabon is partnering with Operation Gratitude for a "Hugs from Home" initiative that sends holiday care packages to U.S. troops stationed in Afghanistan.
read nowCKE Restaurants' Pink Star Fundraiser hits $1 million
October 3, 2010
CKE Restaurants' Pink Star fundraiser to fight breast cancer has surpassed its goal of $1 million. The program, now in its sixth year, ran from April 2…
read nowBurger King's scholars program marks 10th year
October 3, 2010
Burger King's Have It Your Way Foundation, the company's charitable arm, has launched its annual fall fundraiser to support its scholars program.
read nowBaskin-Robbins flavor now available in hard candy
September 30, 2010
One of Baskin-Robbins' 31 flavors is now available in a hard candy. The company teamed up with BestSweet Inc., a mass-market confectionery manufacturer, to…
read nowWhataburger adds to dessert menu
September 28, 2010
Chocolate lovers, unite. Whataburger is now a Chocolate Brownie Pie for a limited-time offer. This decadent dessert features a hot, flaky crust with a warm…
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