Marketing News
Chick-fil-A marks milestone opening
August 11, 2010
Chick-fil-A is spreading its wings. The chain celebrated the opening of its 1,500th restaurant today in downtown Los Angeles.
read nowSan Francisco proposes toy ban in kids' meals
August 10, 2010
Kids in San Francisco may have to rely on their toys at home for mealtime entertainment. A proposal introduced Aug. 10 calls for a toy ban in kids' meals at…
read nowWill the McDonald's smoothie line cross the Atlantic?
August 10, 2010
The McDonald's McCafe Real Fruit Smoothie line buoyed the company's global sales by 7 percent in July, and now some analysts are speculating that the success…
read nowJamba Juice turns up the heat on smoothie wars
August 10, 2010
Jamba Juice has already responded to the McDonald's smoothie launch with a tongue-in-cheek ad introducing its fake "cheeseburger chill smoothie." The ad…
read nowWendy's taps Bravo Group to market to growing Hispanic segment
August 9, 2010
Wendy's International, Inc. has named Bravo Group to engage and attract the more than 45 million Hispanic consumers in the United States. Bravo Group is…
read nowBBQ Cheddar Burger back on Whataburger menu
August 9, 2010
As Whataburger continues to celebrate its 60th anniversary this month, the restaurant has reintroduced its BBQ Cheddar Burger to all of its 700-plus locations…
read nowChurch's Chicken spices things up with new menu item, ad campaign
August 8, 2010
Church's Chicken has turned up the heat, launching its new "Spicier Spicy Chicken" today.
read nowAd agency recognized for milestone relationship with McDonald's
August 5, 2010
Columbus, Ohio-based Fahlgren Advertising was recognized at McDonald's annual marketing conference in Chicago for its 35-year relationship with the restaurant…
read nowCampaign launched to curb Happy Meal marketing tactics
August 4, 2010
The Campaign for a Commercial-Free Childhood launched a crusade this week demanding that McDonald's stop using Marvel comic book heroes to market its Happy…
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Sweet Tea-light: Chick-fil-A sets Guinness record
August 4, 2010
Chick-fil-A gave "super size" a whole new meaning on Wednesday, setting a Guinness World Record by creating the world's largest sweet iced tea.
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Taco Bell's menu additions inspired by authenticity
August 1, 2010
Taco Bell's menu expands today, with the introduction of its Cantina Taco line. The Cantina Tacos are available with fire-grilled chicken, Carne Asada steak or…
read nowDiscovery Channel's Shark Week hooks Long John Silver's
July 29, 2010
YUM! Brands' Long John Silver's has once again signed on as sponsor of the Discovery Channel's popular "Shark Week" franchise.
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Aloha to Culver's new ButterBurger
July 28, 2010
Culver's will soon add the Luau Burger to its lineup of signature ButterBurgers. The Hawaiian-themed item was conceptualized by Aana Blalock of Rapid City…
read nowMcDonald's announces new fundraising program to benefit Ronald McDonald House
July 27, 2010
A new fundraising program, coupled with an online campaign effort, has been launched by McDonald's specifically to benefit its Ronald McDonald House Charities.
read nowWhataburger seeking original players from 1950s baseball team
July 26, 2010
This is a special year for Whataburger, as the chain marks its 60th anniversary. In celebration of the milestone, Whataburger is conducting a multi-state…
read nowWendy's International tags DemandTec to drive customer loyalty
July 25, 2010
DemandTec, Inc. has been chosen to provide its predictive merchandising, marketing, trade and shopper analytics solutions for Wendy's International.
read nowEl Pollo Loco welcomes back the Queso Crunch Burrito
July 22, 2010
El Pollo Loco has kicked things up a notch with the reintroduction of its limited-time-only Queso Crunch Burrito. The item first appeared briefly in 2008, and…
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KFC campaign raises more than $4 million for breast cancer research
July 21, 2010
KFC's "Buckets for the Cure" campaign, which kicked off in April, raised $4.2 million for the Susan G. Komen for the Cure foundation. The foundation…
read nowU.K. calls foul on Burger King ad
July 21, 2010
Turns out size matters, and Burger King's Tendercrisp chicken burger isn't as big as British consumers might think it is.
read nowDairy Queen pulls out the big guns for Children's Miracle Network partnership
July 21, 2010
Horse and carriage; love and marriage; kids and ice cream. Dairy Queen has mastered the latter formula, sponsoring various initiatives specifically to raise…
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