Marketing News
Buttermilk cod swims in to Long John Silver's
May 25, 2017
Long John Silver's has added a "downhome-style" LTO for the summer — a homestyle buttermilk cod, a news release said.
read nowFood Online Ordering Systems integrates with Epson's printer for online ordering solution, including self-order kiosk
May 23, 2017
Food Online Ordering Systems, a provider of custom, in-house online ordering solutions for restaurants, has certified Epson America, Inc.'s latest product…
read nowPaytronix report examines how to draw less frequent guests into loyalty program
May 22, 2017
Paytronix Systems Inc. has released a report that examines key metrics on guest loyalty programs. The report found that the majority of new members that join a…
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Study: Fear of future invades restaurant leadership offices
May 18, 2017
Fear is invading the offices of restaurant brand leadership across the industry, according to a recent study from L.E.K. Consulting. A combination of…
read nowCousins pushes pork aplenty for summer
May 17, 2017
Pork is the star of two summer LTOs at Cousins Subs, one an old favorite and another making its debut at the chain, a news release said.
read nowFrom burgers to pizza, it's all about the 'hot'
May 11, 2017
Two QSR brands are putting diners' hot and growing penchant for heat and spice front and center on their permanent menus with fiery offerings.
read nowPork belly LTO back at Arby's
May 5, 2017
Arby's is bringing back its smokehouse pork belly sandwich LTO after having successful sales last year.
read nowWhite Castle, Burger 21 celebrate 'Hamburger Month'
May 5, 2017
A number of hamburger-focused chains are pushing sales this month by promoting National Hamburger Month. White Castle leads the charge as the "official…
read nowModern Market loyalty app lets customers order, pay and earn rewards
May 2, 2017
Modern Market, a fast casual restaurant, has introduced a new loyalty app that lets customers order, pay and earn rewards. The app is available in the App…
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Webinar: Are you getting the biggest bang for your franchise marketing buck?
May 1, 2017
As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…
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Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'
April 26, 2017
Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…
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Taco Bueno CEO TV disguise? Muy bueno!
April 24, 2017
Taco Bueno President and CEO Michael Roper's adventure of going undercover to assume the role of a warehouse worker at the chain will air at 8 p.m., Friday on…
read nowNew tech finds, funnels real-time restaurants digital sign content
April 11, 2017
Allure is debuting an advanced content automation technology for digital signs and other devices used in the fast food and fast casual sectors. Allure…
read now2 techs combine forces to reduce labor costs
April 11, 2017
7shifts and Toast are combining forces to create an integration that helps chains lower labor costs by streamlining employee clock-ins and schedule…
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PETA to Taco Bell: 'We love you right down to your beans'
April 7, 2017
PETA, may be most well-known for its campaigns against businesses that it alleges cause harm to animals, but today the organization is showing how…
read nowBard of 2 brands, 'Carl Hardee,' takes chains to next level
April 3, 2017
Carl's Jr. and Hardee's parent, CKE Restaurants Holdings, Inc., is launching an ad campaign to stake a claim on the burger landscape as "pioneers" in the…
read nowStudy: Consumers receptive to chatbots
March 30, 2017
A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from…
read nowToast partners with Punchh restaurant marketing cloud to improve customer engagement
March 29, 2017
Toast, a restaurant technology platform, has integrated its restaurant POS with the Punchh restaurant marketing cloud to deliver engagement, loyalty and…
read nowWith 10 million daily food deliveries, Meituan-Dianping a name to know
March 28, 2017
It may be relatively unknown in the Western World, but in 20 of China's biggest cities, the name Meituan-Dianping is as commonly heard as Amazon and Google.
read nowArby's — where the most gyros are sold in US
March 28, 2017
Three years ago, that Cowboy hat-bearing chain known as Arby's became the world's largest restaurant brand to offer that "soft taco" of Greece, the gyro.
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