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Marketing News

Long John Silver’s hosting nationwide free food giveaway

June 24, 2014

Long John Silver’s plans to treat the country to lunch on June 28, as well as set a new world record in the process for the “largest free fish fry.”

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Auntie Anne’s franchisee develops pizza concept

June 24, 2014

Auntie Anne’s largest franchisee has created a new pizza concept called Rise Pies Handcrafted Pizzas. According to Brandenton.com, the concept will debut…

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Carl’s Jr. heats up breakfast with chorizo

June 23, 2014

Carl’s Jr. has introduced two new breakfast items featuring Mexican chorizo – the new Made from Scratch Chorizo, Egg & Cheese Biscuit and Chorizo, Egg…

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Marble Slab cools things off to promote unlimited mix-ins

June 23, 2014

To celebrate the first day of summer June 21, Marble Slab Creamery in Sugar Land, Texas, created 1 foot of snow in its parking lot. Customers who wore winter…

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Live from New York, it’s Ben & Jerry’s new flavors

June 20, 2014

Ben & Jerry’s has introduced two Saturday Night Live sketch-inspired flavors: Lazy Sunday and Gilly’s Catastrophic Crunch. According to a company news…

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Gratafy mobile gifting app launches in Denver

June 20, 2014

Gratafy recently announced that it has launched in Denver, allowing consumers to purchase and send more than 600 gifts from local restaurants and bars. 

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Wendy’s: Snapchat is now a priority

June 19, 2014

McDonald’s and Taco Bell explored Snapchat campaigns earlier this year and now it looks like Wendy’s is jumping into the space as well. According to Adweek…

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Wendy’s bringing back its pretzel bun

June 18, 2014

Wendy’s announced it is bringing back its pretzel bun in July, with the return of its pretzel bacon cheeseburger and pretzel pub chicken sandwiches.

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Paytronix launches rewards solution for multiunit chains

June 18, 2014

Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards…

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Del Taco brings back classic menu items to mark 50th anniversary

June 17, 2014

Del Taco turns 50 this year and to celebrate, it is offering a variety of classic “throwback” menu items beginning June 19.

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Ben & Jerry’s creates new flavor to fight GMOs

June 17, 2014

In response to a lawsuit filed against Vermont’s GMO labeling law, Ben & Jerry’s has unveiled Food Fight Fudge Brownie, a new name for one of its signature…

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State Fair Fried Dough on Baskin-Robbins’ summer menu

June 16, 2014

Baskin-Robbins has rolled out a summer menu, including the new Sand Pail Cake, which uses graham crackers as sand and features sea creatures made from icing.

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Nathan's Famous foodservice sales up 20%

June 16, 2014

Nathan's Famous Inc. today reported results for its fiscal year and fiscal quarter ended March 30.

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Roy Rogers introduces ice cream floats

June 13, 2014

Roy Rogers Restaurants is offering dads a free combo meal today through June 15 to celebrate Father’s Day.

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Burger King's 'burgers for breakfast' fizzled out with guests

June 12, 2014

Burger King’s new “Be Your Way” tagline — its first change in 40 years — is causing positive reactions from consumers, according to new research from YouGov…

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Wendy’s launches annual Father’s Day adoption fundraiser

June 12, 2014

Wendy’s is bringing back its annual Father’s Day Frosty Weekend — June 14 and 15 — in which participating restaurants will donate 50 cents from the sale of…

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White Castle doubles up its Sliders for Father’s Day

June 12, 2014

As a Father’s Day promotion, White Castle is offering a limited-time only Bottoms Up Double Slider and Slider box with activities for the family. According to…

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TCBY, Mrs. Fields plan 50 cobranded locations in Phoenix

June 12, 2014

Famous Brands International, parent company of TCBY and Mrs. Fields Cookies, has announced plans to develop at least 50 newly designed, cobranded Mrs.

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Jack in the Box spices up its late-night menu

June 12, 2014

Jack in the Box today announced the launch of two new Ultimate Cheeseburgers — BBQ and Jalapeño Ranch — as well as a new addition to Jack’s Munchie Meal…

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Nestlé Toll House Café by Chip rolls out summer beverage lineup

June 10, 2014

Nestlé Toll House Café by Chip has introduced a lineup of seasonal items just in time for summer. According to a news release, they include:

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