Marketing News
Dunkin' Donuts brings back Baskin-Robbins-inspired coffees
April 1, 2014
To celebrate spring's arrival, Dunkin' Donuts has brought back an iced coffee line inspired by its sister brand, Baskin-Robbins.
read nowWienerschnitzel offers 99-cent chili dog promo for tax season
April 1, 2014
Wienerschnitzel has reduced the price of its signature Chili Dogs to 99 cents for a limited time through April 27.
read nowDairy Queen pushes fan club signup for promotion
April 1, 2014
To celebrate Tax Day, April 15, Dairy Queen is giving away Waffle Cone Holders along with a $10 DQ gift card to 100 Blizzard Fan Club members.
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Baskin-Robbins launches tie-in with The Amazing Spider-Man 2
April 1, 2014
Leading up to the May 2 premiere of The Amazing Spider-Man 2, Baskin-Robbins, in collaboration with Sony Pictures, has launched a variety of promotions…
read nowWhite Castle stepping up breakfast with waffle sandwiches
March 31, 2014
It is getting very hot in the QSR breakfast space, with Taco Bell's extensive menu launch last week, Dunkin' Donuts' recently released version of Eggs Benedict…
read nowAdoption rates for restaurant loyalty programs lower than other industries
March 31, 2014
Despite an increased focus on loyalty apps and loyalty programs by many big-name restaurant brands in recent months, plenty of opportunities remain in the…
read nowRestaurant category media spend up 5.2 percent in 2013
March 31, 2014
Expenditures for the 10 largest advertising categories grew 1.8 percent in 2013 and reached $88,334.1 million, led by retail. According to a news release from…
read nowKrispy Kreme rolls out new pie-inspired doughnuts
March 31, 2014
Krispy Kreme has launched two new doughnuts inspired by classic pie flavors. According to a news release, the Key Lime Pie and new Caramel Dutch Apple Pie…
read nowMcDonald's giving coffee freebies
March 28, 2014
McDonald's McCafe is giving U.S. coffee drinkers a small brewed McCafe coffee during the chain's first-ever national Free Coffee Event. Free McCafe coffee is…
read nowDunkin' Donuts rolls out PEEPS donuts
March 28, 2014
PEEPS Marshmallow Chicks are flying into Dunkin' Donuts March 31, according to a company press release. The new donuts are shaped like flowers, decorated with…
read nowJersey Mike's unveils new 'A Sub Above' brand campaign
March 28, 2014
Jersey Mike's Subs is introducing a new branding campaign, called "A Sub Above," in partnership with Wisconsin-based agency Planet Propaganda.
read nowTim Hortons to re-introduce classic menu items for 50th anniversary
March 28, 2014
To celebrate its 50th anniversary, Tim Hortons is asking its fans to help reintroduce one of its classic menu items with its Bring It Back online campaign.
read nowTaco Time launches digital gifting program
March 27, 2014
TacoTime has introduced an eGift program that allows customers to send and receive TacoTime gift cards via email or smartphone.
read nowTaco Bell recruits Ronald McDonald to promote new breakfast
March 27, 2014
Taco Bell's new breakfast menu officially launches today at the brand's more than 5,500 restaurants nationwide. The company has called its breakfast the…
read nowKFC China's 'restage' includes aggressive marketing, menu initiatives
March 27, 2014
KFC China today released details of its new marketing strategy aimed at strengthening consumer perception after a rocky 2013 instigated by a chicken supply…
read nowBlimpie marks 50th anniversary with 50 cent subs
March 26, 2014
Blimpie Subs will celebrate its 50th anniversary on April 4 by offering regular-sized Blimpie Best subs for 50 cents to the first 200 customers at each…
read nowThat's Biz adds mobile coupon redemption for restaurants
March 25, 2014
That's Biz has created a system that allows restaurants to redeem coupons emailed to customers without the need for additional hardware or software.
read nowJersey Mike's donating 100% of sales for Day of Giving
March 25, 2014
Jersey Mike's "Day of Giving" is set for Wednesday, with the company donating 100 percent of sales from the event to more than 100 local charities. According…
read nowLiveDeal partners with menu ordering system
March 24, 2014
LiveDeal Inc., a geo-location based mobile marketing platform that enables restaurants to publish real-time offers to nearby consumers, has formed a strategic…
read nowRoy Rogers steps up breakfast with 'pancake weekends'
March 21, 2014
Roy Rogers has introduced All You Can Eat Pancake Weekends for $1.99, available to dine-in customers every Saturday and Sunday morning through May 25.
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