Marketing News
Tim Hortons commissions song from Sidney Crosby ad
January 22, 2014
Due to popular demand, Tim Hortons has commissioned a full-length version of the song "Let's Run" — which is featured in the brand's commercial starring NHL…
read nowDunkin' Donuts introduces branded coffee creamers
January 21, 2014
Dunkin' Donuts and WhiteWave Foods, a consumer packaged food and beverage company, announced today a licensing agreement to introduce Dunkin' Donuts Coffee…
read nowDairy Queen invites Seattle Seahawks, Denver Broncos to celebrate victories
January 21, 2014
Dairy Queen has invited Seattle Seahawks head coach Pete Carroll and the entire team to celebrate their NFC Championship win at their local Dairy Queen…
read nowMcDonald's launches social media campaign ahead of Sochi Olympics
January 21, 2014
Sochi 2014 marks McDonald's 10th consecutive Olympic Games as the "Official Restaurant," and to celebrate the chain has launched a new social media campaign…
read nowPopeyes' parent company changes corporate name
January 21, 2014
Atlanta-based AFC Enterprises Inc. (NASDAQ symbol "AFCE") announced today that it has changed its corporate name to Popeyes Louisiana Kitchen Inc. and its…
read nowFarmer Boys raises $42K for children's hospital
January 20, 2014
Farmer Boys presented a check to Loma Linda University Children's Hospital in the amount of $42,133.63 last week as part of the chain's 13th annual in-store…
read nowMcDonald's expands mobile app to Sacramento, Nevada markets
January 20, 2014
McDonald's customers throughout Sacramento, Stockton and Modesto, Calif., and Lake Tahoe and Truckee and Northern Nevada areas can now download the new, free…
read nowKFC taps X Games gold medalist for new marketing spot
January 20, 2014
As part of its new #HowDoYouKFC marketing campaign, KFC has launched a new TV ad featuring X Games Moto gold medalist Bryce Hudson. The spot features Hudson…
read nowDunkin' partnering with Liverpool Football Club
January 17, 2014
Dunkin' Brands Group has agreed to a multi-year marketing partnership with Liverpool Football Club to support global expansion of both its brands, Dunkin…
read nowFront Flip hits million mobile users
January 16, 2014
Front Flip, a loyalty marketing program for restaurants, retailers, convenience stores and consumer packaged-goods companies, announced it has reached …
read nowAmeritest releases Top 5 QSR ads of 2013
January 16, 2014
Ameritest today announced the selection of its Top Five QSR Ads of 2013. The list, which was developed using Ameritest's AdStandings syndicated advertising…
read nowTaco Bell taps celebrities to present brand facts via YouTube
January 16, 2014
Taco Bell published its version of "25 Facts About Me" on YouTube Wednesday, featuring the song "Without You" by Dillon Francis featuring Totally Enormous, and…
read nowSubway tops QSR perception list again, Burger King moves into top 5
January 16, 2014
For the third year in a row, Subway topped YouGov BrandIndex's annual rankings of the best perceived QSRs, generating 29.4 points in the 2013 rankings, ahead…
read nowSeattle's Best Coffee launches single-cup retail line
January 15, 2014
Seattle's Best Coffee, a featured brand within Starbucks Corporation, is launching three new coffee products to build on its roast & ground packaged coffee…
read nowSubway turns to gifs to promote JanuANY deal
January 15, 2014
Earlier this week, Subway promoted its JanuANY campaign, offering signature Footlong subs for $5, through custom gifs on Twitter. The #JanuANY conversation…
read nowWhite Castle hosts giveaway to celebrate 1M Facebook fans
January 15, 2014
White Castle earned its 1 millionth Facebook fan this week and will host a giveaway promotion to celebrate.
read nowWienerschnitzel brings back hot dog mascot for vintage campaign
January 15, 2014
Wienerschnitzel has announced the return of its hot dog mascot, known as "The Delicious One" or "TDO," to star in the company's 2014 marketing campaign.
read nowDoritos Locos Tacos now permanent on Taco Bell Canada menu
January 14, 2014
Taco Bell Canada this week announced that the Doritos Locos Tacos will be added to the menu permanently. The offering was first introduced to the Canadian…
read nowGold Star Chili partners with Doritos brand for new offering
January 13, 2014
Taco Bell may have opened the door of opportunity for product innovation with Doritos, but it's no longer alone in the QSR segment. Cincinnati's Gold Star…
read nowJack in the Box holiday promo nets $245K for Big Brothers Big Sisters
January 13, 2014
Jack in the Box restaurants today announced a $245,000 donation to Big Brothers Big Sisters to help the organization provide mentors to children, including…
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