Marketing News
White castle unveils potato bacon chowder
January 3, 2014
Soup's on at White Castle. The chain sent an email to loyalty members Thursday introducing its new potato bacon chowder. The soup, according to the…
read nowConsumer Reports puts QSR food images under the microscope
January 3, 2014
A new report from Consumer Reports, slated to run in the February print edition, examines why quick-service food doesn't look the same in person as it does in…
read nowKFC wants consumers to 'rediscover the brand' via new marketing campaign
January 3, 2014
KFC has added a new version of its Boneless chicken using its signature Extra Crispy recipe. Extra Crispy Boneless will be available at KFC locations…
read nowEl Pollo Loco marks New Year's with 5 Meals Under 500 Calories Menu
December 31, 2013
El Pollo Loco has unveiled a new lineup of entrées, called the 5 Meals Under 500 Calories Menu. According to a news release, each entrée features under 50…
read nowWhataburger brings back Monterey Melt burger as permanent item
December 31, 2013
Whataburger's Monterey Melt burger, which was introduced earlier this year for a limited time, has returned to the menu and is now listed as an "All-Time…
read nowDel Taco rolls out lower-fat turkey tacos
December 31, 2013
Del Taco will launch turkey tacos on Jan. 2. According to a company news release, the introduction will mark the first time a Mexican QSR has offered ground…
read nowPopeyes introduces Bayou Buffalo Wicked Chicken
December 30, 2013
Popeyes Louisiana Kitchen has brought back a signature LTO with a kick. The new Bayou Buffalo Wicked Chicken features the flavor of Buffalo wings and is…
read nowTaco John's shifts marketing to snack menu
December 30, 2013
Taco John's today is launching a new marketing campaign to promote its TJ Baja Boneless Wings and Mexi Rolls. The campaign includes the tagline "Mex. Match.
read nowJack in the Box adds egg white option to breakfast
December 30, 2013
Jack in the Box has introduced the new egg white and turkey breakfast sandwich, just in time for the New Year. The new sandwich is prepared with egg whites…
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Burger King rebrands value menu to 'King Deals'
December 30, 2013
Burger King is introducing its new King Deals Value Menu, including new Rodeo Sandwiches with the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.
read nowBurger King picks Horizon Media as agency
December 24, 2013
Burger King has moved its North American media duties to Horizon Media. The incumbent was Starcom, who was not part of the review, according to Media Post.
read nowWendy's spices up value menu with two new offerings
December 23, 2013
Wendy's is responding to consumer demand for more spice by adding two new spicy items to its Right Price Right Size value menu. The Spicy Chipotle Crispy…
read nowTaco Republic to serve Kansas City homeless this week
December 23, 2013
Taco Republic and the Taco Republic Truck will deliver and serve tacos and sides to those at the Kansas City (Mo.) Rescue Mission Men's Center Tuesday at noon.
read nowLiveDeal goes live in LA
December 20, 2013
The geo-location platform LiveDeal Inc. announced that it has launched in the Los Angeles market.
read nowTwo trends in one: Subway introduces jalapano cheddar bread
December 20, 2013
Subway is hitting on two of this year's top QSR trends — spicy and unique bread offerings — with its release of the new jalapeno cheddar bread. The bread will…
read nowTaco Bell's Live Más store now open for shoppers
December 20, 2013
For the first time, Taco Bell is offering brand apparel and accessories at its new Live Más store.
read nowKFC's fast casual concept preps for second location
December 20, 2013
Yum! Brands is planning to open a second KFC eleven location in early 2014, also in Louisville, Ky. KFC eleven, a fast casual spinoff of the KFC brand, debuted…
read nowGroupon launches last minute holiday gifting solutions
December 20, 2013
Groupon announced the launch of two new solutions that the company said are aimed at helping out last-minute shoppers: Grouponvelope and the digital gift…
read nowCarvel rolls out holiday signatures
December 19, 2013
Carvel has announced the return of its holiday-themed ice cream items, including a Santa and a snowman cake. The seasonal menu includes:
read nowBurger King signs up for FIBA New Zealand sponsorship
December 19, 2013
Burger King has signed a four-year partnership with Basketball New Zealand to introduce FIBA 3X3 to the country.
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