Marketing News
Bojangles' awards $10K in academic scholarships
August 7, 2013
Bojangles' has named 10 recipients of its 2013 Bojangles' Scholarship Award, created in memory of the company's co-founder, Jack Fulk. The $1,000 scholarships…
read nowRita's pushes mobile loyalty program for Frozen Custard Day
August 7, 2013
Rita's Italian Ice will celebrate National Frozen Custard Day Aug. 8 by offering guests a double punch on their Rita's Rewards mobile card if they make a…
read nowDairy Queen testing mobile payments, targeted marketing solution
August 6, 2013
American Dairy Queen Corporation has selected Mozido LLC to launch its first mobile application pilot test.
read nowJack in the Box turns to Vine for latest campaign
August 6, 2013
Jack in the Box today announced the launch of a new summer promotional campaign utilizing the mobile video platform Vine. Developed by the chain's digital…
read nowTim Hortons' crowdsourced donut contest receives 63K submissions
August 6, 2013
After receiving more than 63,000 submissions as part of the "Duelling Donuts" contest, Tim Hortons and Actor Jason Priestley have chosen eight donuts to go…
read nowDairy Queen extends value platform to Orange Julius line
August 6, 2013
Continuing its focus on value, the Dairy Queen system announced a $1.49 special offer for its fruit-blended beverages including Orange Julius Premium Fruit…
read nowSurvey: Millennials think of Taco Bell as 'typical fast food'
August 5, 2013
YouGov's latest omnibus public opinion survey results have been been released, measuring millennials' opinion of the Taco Bell brand. It was conducted July 3…
read nowBaskin-Robbins marks busy birthday month with cake promotion
August 5, 2013
August is one of the most common birthday months of the year, and Baskin-Robbins is helping guests celebrate with a new "Too Cute Cupcake Cake" and "Clown Cone…
read nowDunkin' adds caramel coffee, pretzel roll to lineup
August 5, 2013
Dunkin' Donuts has introduced new menu offerings as part of its "longest pipeline in history:" The caramel coconut iced coffee and the pretzel roll roast beef…
read nowMcDonald's McCafe Smoothie proceeds fighting breast cancer
August 2, 2013
McDonald's restaurants in Central Ohio are hosting a "Buy One, Help Many" fundraiser throughout August, in which 10 cents from McCafe Smoothie sales will go…
read nowSplick-it launches full suite of mobile marketing tools
August 2, 2013
Splick-it Inc. has launched a full suite of retention, engagement and acquisition marketing tools for its mobile and online restaurant ordering platform aimed…
read nowArby's gaming campaign yields triple-digit brand awareness lift
August 1, 2013
MediaBrix, an advertising and services platform for social and mobile games, today announced that a digital advertising campaign with Arby's to promote its…
read nowSubway adds soccer star Pele as brand ambassador
August 1, 2013
Subway introduced international soccer star Pele as the brand's newest "Famous Fan." The Brazilian player joins a list of athletes including Michael Phelps…
read nowStudy: Latinos' food purchases driven by family experience
August 1, 2013
A new study called The Multi-Cultural Latino Consumer finds that though Latinos are far from homogenous, diverse segments overall stay true to significant…
read nowChick-fil-A's latest menu promotion focused on mocha
August 1, 2013
Beginning Aug. 5, Chick-fil-A will feature its newest limited-time flavor milkshake, Mocha Cookies & Cream.
read nowWhite Castle rolls out grilled chicken Sliders
August 1, 2013
White Castle's signature Sliders are now available with grilled chicken. The company announced via email that its three new grilled chicken Sliders are…
read nowQuiznos introduces Surf and Turf salads
July 31, 2013
Quiznos has introduced two chef-inspired Surf and Turf salads, each with less than 500 calories.
read nowRita's Italian Ice raises $180K for childhood cancer
July 30, 2013
Rita's Italian Ice announced today it raised $180,988 during its annual Paper Lemon Fundraising campaign and eighth annual partnership with Alex's Lemonade…
read nowJack in the Box expands 'Really Big Chicken' sandwich line
July 30, 2013
Jack in the Box this week introduced a BBQ version of its Really Big Chicken Sandwich. And for a limited time at participating restaurants, Jack in the Box is…
read nowPopeyes embraces Southern cuisine with new chicken waffle tenders
July 29, 2013
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced chicken waffle tenders, adding a twist to the Southern cuisine staple of chicken…
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