Marketing News
Restaurant marketing program promises to 'increase traffic, build loyalty'
June 28, 2013
Menuetta, a custom marketing solution that enables restaurant operators to increase traffic and build loyalty by using an integrated platform to manage…
read nowRestaurant chains step up relief efforts for Alberta floods
June 27, 2013
The massive flooding that hit Canada's Alberta province last week is expected to hit that country's GDP growth by as much as 1 full percent on the year…
read nowDel Taco brings back shredded pork carnitas
June 27, 2013
Del Taco has brought back its shredded pork carnitas product line for a limited time.
read nowLong John Silver's promotes marketing veteran
June 27, 2013
Long John Silver's has named Paula Ashley-Rogness as vice president of Media and Field Marketing. Rogness will be responsible for providing strategic…
read nowCulver's TV spot highlights partnership with Reese's Peanut Butter Cups
June 27, 2013
Reese's Peanut Butter Cups availability in the Culvers' Concrete Mixers lineup is now being highlighted in Culver's ongoing "Welcome to Delicious" campaign…
read nowPopeyes' Zatarain's Butterfly Shrimp back on the menu
June 26, 2013
Popeyes Louisiana Kitchen has once again partnered with fellow New Orleans' brand Zatarain's to bring back the Zatarain's Butterfly Shrimp. The combo offering…
read nowSonic's hot dogs now available in pretzel buns
June 26, 2013
The pretzel bread trend continues to accelerate in the QSR space. Sonic announced it will begin serving pretzel dogs — its beef hot dogs served in pretzel buns.
read nowTaco Bell adds 100 new artists to Feed the Beat roster
June 26, 2013
Taco Bell has announced its next lineup of Feed the Beat artists. The new group of 100 up-and-coming Feed the Beat artists join the more than 600 alumni in the…
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Wendy's: Pretzel Bacon Cheeseburger is brand's most anticipated new product
June 25, 2013
Earlier this year, the pub-style cheeseburger outperformed any other promotional hamburger in test markets in Wendy's recent history.
read nowSonic targeting small towns in expansion bid
June 25, 2013
As Sonic Drive-In continues franchise development across the country, the company has its sights set on a particular market segment — small towns throughout…
read nowSubway spotlights Jared Fogle in new health-focused web series
June 25, 2013
In celebration of Jared Fogle's 15th anniversary of losing and keeping off more than 200 lbs., he will host a new health-focused webisode series in partnership…
read nowTim Hortons teams up with Jason Priestly for donut crowdsourcing contest
June 24, 2013
For the first time in Tim Hortons' history, Canadians have the chance to create what could be the next donut to be added to the company's menu. Starting today…
read nowWhite Castle searching for its most loyal fans
June 21, 2013
White Castle is issuing a call for entries for its 13th Annual Cravers Hall of Fame Contest. Cravers have until July 31 to submit their entry for the 201…
read nowMcDonald's expands 365Black Awards program
June 21, 2013
In celebration of its 10th annual 365Black Awards, McDonald's announced it is expanding the program by inviting more than 2,500 consumers to attend the…
read nowWendy's turns to Twitter to promote Late Night menu
June 21, 2013
Wendy's has turned to its Baconator Twitter account to offer fans "late night" prizes throughout the summer. Those who follow @IamBaconator will have the…
read nowChick-fil-A adds three new entrée salads, dressings
June 20, 2013
Chick-fil-A introduced three new entrée salads and an "improved" cool wrap to the menu this week. New salad dressings have been added to the menu as well…
read nowFrench Fry Heaven turns to mobile gaming to engage new fans
June 20, 2013
French Fry Heaven has launched a mobile gaming application that helps consumers understand the concept's menu of more than 50 varieties.
read nowRita's promotion kicks off summer
June 19, 2013
Rita's Italian Ice will kick off summer with its second annual First Day of Summer promotion June 21, featuring discounts on two of its most popular offerings.
read nowTaco Bell testing 'Power Protein' menu
June 19, 2013
Taco Bell plans to test a "Power Protein" menu beginning in July. The test is part of an effort to attract Millienials, the brand's core demographic, who seek…
read nowCaptain D's plans to rollout grilled menu in 2014
June 19, 2013
Captain D's continued its record-setting performance in the second quarter of 2013. Posting another quarter of positive same-store sales increases, the…
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