Marketing News
Cold Stone Creamery jumps into chocolate bar market
April 25, 2013
Apparently Cold Stone Creamery is expanding beyond its signature ice cream and throwing its hat into the chocolate bar ring.
read nowFree Krispy Kreme for Hero Appreciation Day
April 25, 2013
On April 28, Krispy Kreme will celebrate National Superhero Day by giving away a free dozen doughnuts to those who are "everyday heroes."
read nowCarvel promotion encourages Red Cross donations
April 24, 2013
Carvel is marking April 25 as Free Cone Day. From 3 to 8 p.m., all participating Carvel Ice Cream shoppes will offer a free junior cone to guests. In addition…
read nowPretzelmaker taps NeNe Leakes as spokesperson
April 24, 2013
Pretzelmaker will once again celebrate National Pretzel Day April 26 by giving away free pretzels to its guests.
read nowWendy's teams up with VH1 for music discovery program
April 24, 2013
Wendy's has signed on as a sponsor for VH1's "You Oughta Know" music franchise. The multiplatform initiative, which launched in 2004, spotlights up-and-coming…
read nowBiscuitville partners with Original Stan's Pimento Cheese for new LTO
April 24, 2013
Biscuitville has teamed up with The Original Stan's Pimento Cheese to roll out a new pimento cheese bacon biscuit.
read nowKrispy Kreme hosts staycation sweepstakes for key lime launch
April 23, 2013
Krispy Kreme has rolled out key lime cake and key lime cheesecake doughnuts at participating U.S. and Canadian locations. The offerings will be available…
read nowTaco Bell turns to digital billboards for Cool Ranch Doritos Locos Taco launch
April 23, 2013
When Taco Bell launched its Cool Ranch Doritos Locos Tacos in March, word spread quickly via the brand's use of a social media-to-digital billboard.
read nowDairy Queen plans flagship Texas location with new tagline
April 22, 2013
Dairy Queen will open a new flagship restaurant in Euless, Texas, on April 30. The opening will be complemented with the tagline "Better Than You Remember!"
read nowKFC plans 'innovation restaurant'
April 22, 2013
KFC Corp. has temporarily closed a flagship location in the heart of its hometown of Louisville, Ky., for renovations. According to Louisville Business First…
read nowCarl's Jr., Hardee's kick off annual Stars fundraising campaign
April 22, 2013
CKE Restaurants Holdings Inc., parent company of Carl's Jr. and Hardee's, has kicked off its third annual Stars for Heroes fundraising campaign.
read nowStudy shows QSR value ads drive traffic
April 19, 2013
Using its 24-hour AdPi Express ad testing service, Phoenix Marketing International has found that ads including some sort of value message are significantly…
read nowBojangles' raises record amount for Muscular Dystrophy Association
April 19, 2013
Bojangles' has raised a record-breaking total — more than $446,000 — for the Muscular Dystrophy Association during its 12th annual Shamrocks Against Dystrophy…
read nowJack in the Box proves it likes piña colada
April 19, 2013
To mark the impending arrival of summer, Jack in the Box has introduced a new piña colada smoothie.
read nowRavens QB Joe Flacco goes to work at Dairy Queen
April 19, 2013
Super Bowl MVP and Baltimore Ravens Quarterback Joe Flacco will help service customers today in Rosedale, Md., from 1 to 2 p.m.
read nowCheba Hut plans marijuana-themed party for 420
April 19, 2013
Cheba Hut "Toasted" Subs is planning a 420 celebration in Boulder, Colo., on April 20.
read nowLipton offers Tea Makeover to boost beverage sales
April 19, 2013
Lipton hopes its new Tea Makeover will make it easier than ever for restaurants — from large chains to small independent brands — to sell and market tea to…
read nowDunkin' Donuts donates $100K to Boston Marathon fund
April 18, 2013
Dunkin' Donuts announced today that it has donated $100,000 to The One Fund Boston to support families of those impacted by Monday's Boston Marathon bombings.
read nowJack in the Box offers morning pick-me-up with new oatmeal
April 18, 2013
Jack in the Box has introduced blueberry muffin oatmeal at all locations, featuring a dried blueberry blend and a swirl of streusel to emulate the flavor of a…
read nowQuiznos' LTO features new jalapeno cheddar baguette
April 18, 2013
Quiznos has introduced a new sub — the chicken fajita — for a limited time only. With the launch, Quiznos attempts to translate fajitas from their traditional…
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