Marketing News
Church's Chicken introduces bigger biscuits
April 1, 2013
Church's Chicken has introduced a bigger and what it's calling "better" version of its signature honey-butter biscuits.
read nowSonic adds green iced tea to beverage lineup
April 1, 2013
Sonic today announced the launch of its new line of green iced tea, including five new flavor mix-ins — peach, mango, raspberry, blackberry and mint.
read nowDairy Queen jumps on value meal bandwagon
March 28, 2013
Dairy Queen is the latest quick-service chain to introduce a value meal to help consumers as they grapple with high gas prices, an increase in the payroll tax…
read nowVilla Fresh Italian Kitchen promotes pasta dishes
March 28, 2013
Villa Fresh Italian Kitchen has launched an in-store food promotion, "Pasta...Ahh," celebrating classic Italian pastas as well as the debut of Lasagna…
read nowSubway named top QSR brand for ninth year in a row
March 28, 2013
Subway has been named "Brand of the Year" in the "Quick Service Restaurant" category, according to the 2013 Harris Poll EquiTrend study. This marks the ninth…
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KFC rolls out low-calorie kids' meal
March 28, 2013
KFC has launched the Li'l Bucket Kids Meal. Packaged in a smaller version of KFC's iconic bucket, the offering includes a Kentucky Grilled Chicken drumstick…
read nowSONIC selects new PR agency
March 28, 2013
Sonic Corp. today announced the selection of Cohn & Wolfe as its new public relations agency of record.
read nowSonic chief credits daypart promotions, media efficiency for positive sales
March 27, 2013
Sonic released its second fiscal quarter results earlier this week, which included a company-owned same-store sales increase of 3.3 percent (without the…
read nowJersey Mike's donating all sales to charity today
March 27, 2013
Today marks Jersey Mike's "Day of Giving" and restaurants across the country will donate 100 percent of sales to 86 local charities as part of the campaign.
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Wendy's introduces artisan flatbread sandwich platform
March 26, 2013
The chain will roll out a comprehensive marketing strategy that includes national TV advertising, digital and social media activities, a print campaign…
read nowSubway recognized for fruit and vegetable messaging
March 25, 2013
The Subway restaurant chain was named an Industry Champion by the Produce for Better Health Foundation.
read nowReport: Restaurant deals no longer driving traffic
March 25, 2013
With restaurant visits on a deal or discount down last year, it appears that restaurant customers may perceive the price of deals offered over a length of time…
read nowGood Times launches first TV campaign in three years
March 25, 2013
Good Times Restaurants Inc. is breaking a new television campaign this week, its first in three years. The marketing message will focus on the "lengths Good…
read nowConsumer perception of Taco Bell on the rise from Doritos Locos launches
March 22, 2013
Taco Bell's new Cool Ranch Doritos Locos Tacos are keeping the chain at its highest consumer perception levels with Mexican food eaters since the fall of 2010…
read nowTacoTime launches breakfast menu
March 22, 2013
In celebration of the introduction of its breakfast menu, TacoTime will host Free Breakfast Day from 8 to 10 a.m., April 5.
read nowRoqbot announces new partnerships, changes name to Rockbot
March 22, 2013
After raising $1.2 million from Google Ventures and Detroit Venture Partners to expand its customized music app for businesses, Roqbot this week announced…
read nowNRA marketing exec group sets spring conference lineup
March 21, 2013
The National Restaurant Association Marketing Executives Group (MEG) has announced its line-up of speakers for its spring conference in Chicago. May 15-17. The…
read nowCulver's new video series provides behind-the-scenes look at brand
March 20, 2013
Culver's is expanding its "Welcome to Delicious" campaign with the introduction of its "101" video series.
read nowBaskin-Robbins celebrates spring with new chick cake
March 20, 2013
Baskin-Robbins is marking the first day of spring with its new chick cake and chick individual treat.
read nowDoc Popcorn comes up with cocoa marshmallow flavor
March 20, 2013
Doc Popcorn will introduce its new cocoa marshmallow crunch flavor beginning March 25. The new specialty flavor will be available for a limited time only at…
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