Marketing News
McDonald's creates brand and strategy officer position
February 20, 2013
McDonald's former global brand officer Kevin Newell has been moved to a newly-created brand and strategy officer position.
read nowHardee's adds pork chop offering to breakfast menu
February 20, 2013
Hardee's is bringing back its take on a classic Southern meal with the reintroduction of the Pork Chop 'N' Gravy Biscuit. Now available at all Hardee's…
read nowPopeyes introduces Cajun Surf & Turf deal
February 20, 2013
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced its Cajun Surf & Turf promotion, featuring four butterfly shrimp, two…
read nowFree webinar: Is your mobile app making you more money?
February 19, 2013
Mobile apps can be used to reduce costs and increase revenues while delivering insight into how customers behave, but just having any mobile app isn't enough.
read nowPopeyes offers a chance to win Cajun-style catering event
February 19, 2013
Popeyes is pushing its catering platform by offering a chance for fans to win "The Big Cajun Surf & Turf Get Together."
read nowKrystal introduces breakfast value meal
February 18, 2013
Select Krystal restaurants are offering a 3 for $3 Mix and Match breakfast value meal, with a choice of any on-the-go breakfast products (Krystal Sunrise…
read nowTim Hortons' RRRoll up the Rim sweepstakes returns
February 18, 2013
Tim Hortons' annual RRRoll up the Rim to Win sweepstakes is back at restaurants throught Canada and the U.S.
read nowLobster and Seafood Sub returns to Quiznos for limited time
February 18, 2013
Quiznos is bringing back a fan favorite for Lenten season. The Lobster & Seafood Salad Sub and the Lobster & Seafood Salad are now available for a…
read nowShrimp Tampico earns permanent spot on Taco Cabana menu
February 15, 2013
Taco Cabana has added Shrimp Tampico as a permanent menu item available year-round. The item, a former seasonal favorite, is served as either a quesadilla or…
read nowBack Yard Burgers adds first fish sandwich
February 14, 2013
Back Yard Burgers is adding a meat-free option for its guests, the Bold and Crunchy Fish Sandwich, available through March 31, at all 83 locations.
read nowDunkin' Donuts names new Hispanic marketing agency
February 13, 2013
Dunkin' Donuts today announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency. Zubi will be…
read nowTaco Bell's Cool Ranch Doritos Locos Tacos launching March 7
February 13, 2013
Taco Bell will launch its second version of Doritos Locos Tacos nationwide on March 7 —Cool Ranch. The Cool Ranch taco rollout comes about a year after the…
read nowReport: Restaurants that focus on customer loyalty will win in slow economy
February 12, 2013
With little to no growth forecasted for the restaurant industry in the next several years and consumer frugality being the "new norm," restaurants will need to…
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Burger King enhances specialty coffee menu
February 12, 2013
Burger King continues to take a page from rival McDonald's as it today revealed an enhanced coffee platform in restaurants nationwide. The lineup, blended by…
read nowEmotional engagement is key to driving brand loyalty
February 11, 2013
Emotional engagement is the dominant driver of purchase decisions and brand loyalty now that promotions and discounting have reached saturation levels…
read nowSubway partnership supports celebrity YouTube channel
February 11, 2013
Young Hollywood LLC has extended its partnership with Subway Restaurants to create a new weekly video series that airs exclusively on Young Hollywood's YouTube…
read nowA&W launches interactive 'Burping Rooty' mobile app
February 8, 2013
Smartphone users who download A&W's new, free "Burping Rooty" app and then rate their experience on iTunes or Android will earn a chance to win Bear Bucks.
read nowKFC offers chance to win a trip to Country Music Awards
February 8, 2013
KFC has brought back its Chunky Chicken Pot Pie, featuring chicken, diced potatoes, green peas and carrots in a savory home-style sauce and topped with a…
read nowBurger King U.S. perception not hit hard by UK 'horse meat' scandal
February 7, 2013
Despite the recent "horse meat" scandal in the United Kingdom, Burger King's consumer perception in the U.S. has remained relatively steady. According to…
read nowTim Hortons footing the bill for random customers
February 7, 2013
Tim Hortons Cafe & Bake Shop will celebrate National Random Acts of Kindness Week, Feb. 11-17, by picking up the bill for unknowing guests at the…
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