Marketing News
Lobster and Seafood Sub returns to Quiznos for limited time
February 18, 2013
Quiznos is bringing back a fan favorite for Lenten season. The Lobster & Seafood Salad Sub and the Lobster & Seafood Salad are now available for a…
read nowShrimp Tampico earns permanent spot on Taco Cabana menu
February 15, 2013
Taco Cabana has added Shrimp Tampico as a permanent menu item available year-round. The item, a former seasonal favorite, is served as either a quesadilla or…
read nowBack Yard Burgers adds first fish sandwich
February 14, 2013
Back Yard Burgers is adding a meat-free option for its guests, the Bold and Crunchy Fish Sandwich, available through March 31, at all 83 locations.
read nowDunkin' Donuts names new Hispanic marketing agency
February 13, 2013
Dunkin' Donuts today announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency. Zubi will be…
read nowTaco Bell's Cool Ranch Doritos Locos Tacos launching March 7
February 13, 2013
Taco Bell will launch its second version of Doritos Locos Tacos nationwide on March 7 —Cool Ranch. The Cool Ranch taco rollout comes about a year after the…
read nowReport: Restaurants that focus on customer loyalty will win in slow economy
February 12, 2013
With little to no growth forecasted for the restaurant industry in the next several years and consumer frugality being the "new norm," restaurants will need to…
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Burger King enhances specialty coffee menu
February 12, 2013
Burger King continues to take a page from rival McDonald's as it today revealed an enhanced coffee platform in restaurants nationwide. The lineup, blended by…
read nowEmotional engagement is key to driving brand loyalty
February 11, 2013
Emotional engagement is the dominant driver of purchase decisions and brand loyalty now that promotions and discounting have reached saturation levels…
read nowSubway partnership supports celebrity YouTube channel
February 11, 2013
Young Hollywood LLC has extended its partnership with Subway Restaurants to create a new weekly video series that airs exclusively on Young Hollywood's YouTube…
read nowA&W launches interactive 'Burping Rooty' mobile app
February 8, 2013
Smartphone users who download A&W's new, free "Burping Rooty" app and then rate their experience on iTunes or Android will earn a chance to win Bear Bucks.
read nowKFC offers chance to win a trip to Country Music Awards
February 8, 2013
KFC has brought back its Chunky Chicken Pot Pie, featuring chicken, diced potatoes, green peas and carrots in a savory home-style sauce and topped with a…
read nowBurger King U.S. perception not hit hard by UK 'horse meat' scandal
February 7, 2013
Despite the recent "horse meat" scandal in the United Kingdom, Burger King's consumer perception in the U.S. has remained relatively steady. According to…
read nowTim Hortons footing the bill for random customers
February 7, 2013
Tim Hortons Cafe & Bake Shop will celebrate National Random Acts of Kindness Week, Feb. 11-17, by picking up the bill for unknowing guests at the…
read nowRita's debuts marshmallow peanut butter flavor
February 7, 2013
Rita's Italian Ice has added a new Cream Ice flavor — Marshmallow Peanut Butter Cream Ice. Guests are invited to ask for a free sample at any Rita's location.
read nowKrispy Kreme to roll out doughnuts made with Oreos
February 7, 2013
From Feb. 19 through April 21, Krispy Kreme will feature its new "Cookies and Kreme Doughnut," filled with Oreo-flavored cream filling and Oreo cookie pieces.
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Subway hones entrepreneurial skills through new virtual program
February 6, 2013
The concept is aimed at providing business lessons and possible opportunities to young would-be franchisees.
read nowTim Hortons creates 'How I Met Your Mother' inspired doughnut
February 6, 2013
Tim Hortons unveiled "The Priestley" on its Facebook and Twitter pages Tuesday, introducing fans to its new creation inspired by Jason Priestley's character…
read nowArby's launches 'Fan of the Week' program
February 6, 2013
Arby's has launched a new program, "Arby's Fan of the Week," in honor of reaching its 2 millionth Facebook fan. As part of the program, the chain will randomly…
read nowCreate Your Own App platform available for restauants
February 6, 2013
As more customers use their mobile devices for information, directions, take-out orders and reservations, restaurants using mobile apps to engage with their…
read nowQuiznos gets redemption uptick from location-based mobile coupon test
February 5, 2013
Sense Networks, a provider of mobile ads based on mobile location and behavioral targeting data, today announced the completion of a mobile advertising…
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