Marketing News
Yum! Brands honored for World Hunger Relief efforts
October 8, 2012
In partnership with the U.S. Department of State, World Food Program USA honored David Novak, chairman and CEO of Yum! Brands, and Christina Aguilera, United…
read nowMcDonald's, Dunkin' trademark moves heat up coffee wars
October 5, 2012
In September, McDonald's filed a U.S. trademark registration for its name to cover ground and whole-bean coffee. According to Burger Business, this move likely…
read nowMichigan White Castle units introduce autism awareness campaign
October 5, 2012
Autism Speaks and White Castle System Inc. announced their "White Castle is Listening," a statewide pledge by the chain to help raise awareness of Autism…
read nowDunkin' K-Cups now available in California Baskin-Robbins shops
October 5, 2012
Participating Baskin-Robbins shops in California are now offering Dunkin' Donuts K-Cup packs for use with the Keurig single brewing system. This marks Dunkin…
read nowTaco Bell launches social media campaign to end hunger
October 5, 2012
From now through Oct. 18, Taco Bell's Feed the Beat program – which supports up-and-coming musicians – is partnering with @TacoBell to spread the word about…
read nowCinnabon sending care packages to deployed soldiers
October 5, 2012
Cinnabon Inc. is partnering with Operation Gratitude for its third annual "Hugs from Home" campaign to send care packages to deployed U.S. soldiers.
read nowTaco Bell closing perception gap on Chipotle
October 4, 2012
Earlier this week hedge fund investor David Einhorn announced he was shorting Chipotle in part because of perception gains made by Taco Bell. Einhorn has been…
read nowTasti D-Lite debuts fall flavors
October 4, 2012
Tasti D-Lite has launched two new limited-time fall flavors. Apple Pie and Pumpkin Pie will be available through mid-November. Tasti D-Lite is also offering…
read nowYum! Brands launches employee volunteer program
October 4, 2012
Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, has launched a global initiative aimed at empowering the company's more than 1.4 million associates to…
read nowArby's apologizes to the State of Iowa
October 3, 2012
Arby's new ad campaign, "Slicing Up The Truth About Freshness," has offended some Iowa residents and has prompted an apology and a revised commercial from the…
read nowMcDonald's restaurants host children's toothbrush collection drives
October 3, 2012
In honor of National Dental Hygiene Month, McDonald's Restaurants in Philadelphia are holding toothbrush collection drives throughout October. As part of the…
read nowQSRs introduce Halloween-themed treats
October 3, 2012
Plenty of QSRs are taking advantage of the Halloween marketing calendar with themed product launches available through October.
read nowBurger King Scholars Program launches fall fundraiser
October 3, 2012
Burger King's charitable arm, The McLamore Foundation, has launched its annual fall fundraiser in support of the company's Scholars Program.
read nowSubway introduces sandwich-inspired chopped salads
October 3, 2012
Subway welcomed October with the launch of its new Tuscan Chicken Melt. Footlongs of the new sandwich are available for $6.
read nowDoc Popcorn raising money for breast cancer prevention efforts
October 2, 2012
In conjunction with Breast Cancer Awareness Month and National Popcorn Popping Month, Doc Popcorn has announced the launch of its "Popping for Pink" campaign.
read nowReport: Typical QSR customer is young adult male who dines in
October 2, 2012
Recent demographic analysis from Technomic finds that the typical quick-service restaurant customer is Caucasian, between 25 and 34 years old, accompanied by…
read nowGreat American Cookies launches literacy awareness campaign
October 2, 2012
Great American Cookies kicked off National Cookie Month Monday by giving away free chocolate chip cookies to customers all day. The chain is also celebrating…
read nowWhite Castle sets fundraising record for autism organization
October 2, 2012
White Castle customers and team members raised $500,100 for Autism Speaks by selling puzzle pieces for one month in more than 400 restaurants. The 12-state…
read nowBaskin-Robbins adds four new treats to menu
October 2, 2012
Baskin-Robbins has brought back its Trick Oreo Treat ice cream as its October Flavor of the Month. In addition, Baskin-Robbins has introduced a new Red Velvet…
read nowBojangles' rolls out proprietary coffee blend
October 1, 2012
Bojangles' has introduced a new coffee called "BoJo." Specifically blended for Bojangles', BoJo is made from 100-percent Arabica beans, and is a medium roast…
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