Marketing News
Jack in the Box introduces breakfast waffle sandwich
July 5, 2012
Jack in the Box has introduced a new breakfast waffle sandwich. Now available for a limited time at participating restaurants, the breakfast waffle sandwich…
read nowTaco Bell hands digital account to new agency
July 5, 2012
Digitas has been handed Taco Bell's nearly $2 million digital account. The agency's San Francisco office has been in operation for about a month, according to…
read nowThe Arby's Foundation, Share Our Strength kick off Hungry For Happiness Tour
July 5, 2012
The Arby's Foundation, in partnership with Share Our Strength's No Kid Hungry campaign, is spending the summer on a Hungry For Happiness mobile tour. The goal…
read nowTaco Bell promotes Cantina line with BOGO Facebook deal
July 3, 2012
Taco Bell's new Cantina Bell menu will officially be available nationwide on Thursday and, to promote the launch, a buy-one-get-one-free campaign will be held…
read nowChick-fil-A under fire again from gay rights groups
July 3, 2012
A new report from Equality Matters shows that Chick-fil-A has continued to donate millions of dollars to organizations that are considered anti-gay. This…
read nowBaskin-Robbins launches Oreo treats
July 3, 2012
Just like its sister company Dunkin' Donuts, Baskin-Robbins also has introduced a line of Oreo-inspired treats in celebration of the cookie's 100th birthday.
read nowCarl's Jr., Hardee's encouraging online donations for military families
July 3, 2012
CKE Restaurants Inc., parent company of Carl's Jr. and Hardee's restaurant chains, raised more than $750,000 for military families and communities through its…
read nowDunkin' Donuts launches Oreo-inspired line
July 2, 2012
The Oreo cookie is marking its 100th anniversary this year and there have been plenty of promotional campaigns surrounding its centennial milestone. Dunkin…
read nowJersey Mike's kicks off Wreaths Across America promotion
July 2, 2012
For the third year in a row, Jersey Mike's Subs will celebrate "Christmas in July," by holding a nationwide fundraising and awareness building campaign for…
read nowTaco Bell treats Alaskans to free tacos after hoax
July 2, 2012
A feud between two Bethel, Alaska, residents resulted in Taco Bell's "Operation Alaska" over the weekend, in which the chain gave away about 10,000 tacos.
read nowMcDonald's launches educational webinar series for Hispanics
July 2, 2012
McDonald's has announced the latest extension to its national Hispanic education program with the launch of Latinos Rumbo al College, a free webinar series…
read nowNational Restaurant Association unveils new branding initiative
July 1, 2012
In an effort to unify its enterprise, programs and products, the National Restaurant Association has launched a new branding initiative and logo. The NRA's…
read nowThirteen organizations join No Kid Hungry effort
June 29, 2012
Share Our Strength joined Kevin Concannon, the USDA's under secretary for Food, Nutrition and Consumer Services, as well as Celebrity Chef John Currence…
read nowRita's rolls out Sour Patch Kids flavor
June 29, 2012
Rita's Italian Ice has introduced its newest flavor – Sour Patch Kids Red Italian Ice – now available in stores across the system.
read nowYogurtland introduces dairy-free sorbet
June 29, 2012
Yogurtland has introduced its first dairy-free option as part of a trio of new limited-time summer flavors.
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Subway testing mobile ordering app, delivery
June 29, 2012
Subway restaurants in Orange County, Calif., are testing a new mobile app developed by ZippyYum that allows consumers to order meals using their iPhone, iPod…
read nowYum! Restaurants International names new general manager of Brazil
June 29, 2012
Yum! Restaurants International has appointed Andréa Rolim to the position of general manager, Brazil, overseeing the operations, marketing, training and…
read nowA&W Burger franchisee launches mobile marketing initiative
June 29, 2012
3Seventy, a provider of mobile engagement solutions, has announced the launch of a new SMS marketing campaign for Harman Management, the owner of A&W…
read nowStudy: Dallas is the busiest market for QSRs
June 28, 2012
In 2011, 34 percent of the population in Dallas patronized a quick-service restaurant 20 or more times a month, making it the No. 1 market for incidence of…
read nowJack in the Box president joins Big Brothers/Big Sisters board
June 27, 2012
Leonard "Lenny" Comma, president and chief operating officer of Jack in the Box Inc., has joined the board of directors of Big Brothers Big Sisters of America.
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