Marketing News
Carl's Jr., Hardee's plan new burger for Spider-Man release
May 9, 2012
CKE Restaurants Inc., parent company of Carl's Jr. and Hardee's restaurants, and Sony Pictures Entertainment have announced a promotional marketing program for…
read nowKrispy Kreme invites fans to 75th birthday celebration
May 9, 2012
This year marks the 75th anniversary of Krispy Kreme Doughnuts and, in celebration, the chain is inviting its fans around the world to post a Happy 75th…
read nowStudy: Online marketing helps restaurants personalize offers
May 9, 2012
Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant…
read nowRita's Italian Ice signs master licensee in China
May 9, 2012
Rita's Italian Ice has secured a master licensee development agreement for five southern provinces, Guangdong, Guangxi, Hunan, Hainan and Fujian, in the…
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Dunkin' Donuts MIB3 partnership includes mobile, Twitter promos
May 4, 2012
Dunkin' Donuts has partnered with Sony Pictures to launch a multifaceted promotion ahead of the Men In Black 3 movie release. The campaign includes a new…
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Burger King offers promotional price for Crispy Chicken Strips
May 3, 2012
Burger King restaurants nationwide are offering guests the chance to try the new Crispy Chicken Strips at a special promotional price May 5 and 6. For those…
read nowMcDonald's testing location-based mobile ads
May 3, 2012
McDonald's is testing mobile ads aimed at local audiences through Cox Digital Solutions' new mobile division – CDS Mobile.
read nowDunkin' Donuts launches Mother's Day promotions
May 3, 2012
Dunkin' Donuts launched a special "Mom's Heart" Twitter Sweepstakes earlier this week, offering the chance to win a matching Keurig brewer and Dunkin' Donuts…
read nowNRA partners with Kidzsmart to promote Kids LiveWell
May 2, 2012
As part of its ongoing efforts to promote its Kids LiveWell program, the National Restaurant Association has announced a new partnership with Kidzsmart…
read nowDairy Queen marks Oreo's 100th birthday with Facebook contest
May 2, 2012
Dairy Queen is marking Oreo's 100th birthday with a location-based, social media-driven contest that will net the winners $100,000.
read nowNutrition information display kiosks to show up at NRA show
May 1, 2012
QA Graphics, an Iowa-based interactive design firm, announced today that the company will demonstrate its nutrition information kiosk solution at the National…
read nowArby's promotes 'Gourmazing' Market Fresh line
May 1, 2012
Arby's has brought back its popular Pecan Chicken Salad sandwich and wraps, part of its Market Fresh line, for a limited time.
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White Castle launches new 'Craver Nation' loyalty program
May 1, 2012
To kickoff National Hamburger Month, White Castle has launched a new loyalty program for its customers called Craver Nation. The program encourages Cravers to…
read nowJack in the Box Foundation fundraiser yields $350K
May 1, 2012
The Jack in the Box Foundation announced a $350,000 donation to Big Brothers Big Sisters, its primary charitable partner since 1998. Monies for the donation…
read nowBaskin-Robbins launches Men In Black 3 promotions
May 1, 2012
Baskin-Robbins, in partnership with Sony Pictures, will celebrate the release of Men In Black 3 with new frozen treats and promotions inspired by the…
read nowDel Taco introduces Asada Burritos for Cinco de Mayo
May 1, 2012
Del Taco is promoting its newly introduced Asada Burritos, in addition to its Asada Tacos, in time for Cinco de Mayo (May 5) festivities.
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Market Force study shows companies wield social media influence
April 30, 2012
Social media posts by businesses influence consumers’ buying decisions as much as their friends’ posts do, according to a new study from Market Force…
read nowWebinar covers big data to drive consumer behavior
April 30, 2012
The use of big data to drive customer behavior has been implemented by retailers and restaurants nationwide looking to increase loyalty, retention and to drive…
read nowYogurtland launches two new flavors
April 30, 2012
Yogurtland is adding two new limited edition flavors to its 16-flavor menu.
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McDonald's steps up iced coffee, lunch daypart promotions
April 30, 2012
As the weather heats up, McDonald's is stepping up its iced coffee promotion through its website and social media channels, touting its vanilla, caramel…
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