Marketing News
Dunkin' Donuts launches Mother's Day promotions
May 3, 2012
Dunkin' Donuts launched a special "Mom's Heart" Twitter Sweepstakes earlier this week, offering the chance to win a matching Keurig brewer and Dunkin' Donuts…
read nowNRA partners with Kidzsmart to promote Kids LiveWell
May 2, 2012
As part of its ongoing efforts to promote its Kids LiveWell program, the National Restaurant Association has announced a new partnership with Kidzsmart…
read nowDairy Queen marks Oreo's 100th birthday with Facebook contest
May 2, 2012
Dairy Queen is marking Oreo's 100th birthday with a location-based, social media-driven contest that will net the winners $100,000.
read nowNutrition information display kiosks to show up at NRA show
May 1, 2012
QA Graphics, an Iowa-based interactive design firm, announced today that the company will demonstrate its nutrition information kiosk solution at the National…
read nowArby's promotes 'Gourmazing' Market Fresh line
May 1, 2012
Arby's has brought back its popular Pecan Chicken Salad sandwich and wraps, part of its Market Fresh line, for a limited time.
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White Castle launches new 'Craver Nation' loyalty program
May 1, 2012
To kickoff National Hamburger Month, White Castle has launched a new loyalty program for its customers called Craver Nation. The program encourages Cravers to…
read nowJack in the Box Foundation fundraiser yields $350K
May 1, 2012
The Jack in the Box Foundation announced a $350,000 donation to Big Brothers Big Sisters, its primary charitable partner since 1998. Monies for the donation…
read nowBaskin-Robbins launches Men In Black 3 promotions
May 1, 2012
Baskin-Robbins, in partnership with Sony Pictures, will celebrate the release of Men In Black 3 with new frozen treats and promotions inspired by the…
read nowDel Taco introduces Asada Burritos for Cinco de Mayo
May 1, 2012
Del Taco is promoting its newly introduced Asada Burritos, in addition to its Asada Tacos, in time for Cinco de Mayo (May 5) festivities.
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Market Force study shows companies wield social media influence
April 30, 2012
Social media posts by businesses influence consumers’ buying decisions as much as their friends’ posts do, according to a new study from Market Force…
read nowWebinar covers big data to drive consumer behavior
April 30, 2012
The use of big data to drive customer behavior has been implemented by retailers and restaurants nationwide looking to increase loyalty, retention and to drive…
read nowYogurtland launches two new flavors
April 30, 2012
Yogurtland is adding two new limited edition flavors to its 16-flavor menu.
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McDonald's steps up iced coffee, lunch daypart promotions
April 30, 2012
As the weather heats up, McDonald's is stepping up its iced coffee promotion through its website and social media channels, touting its vanilla, caramel…
read nowWendy's new ad campaign focuses on ingredients, preparation
April 30, 2012
Wendy's new advertising campaign, which debuted this month, focuses on consumer food choices and the benefits of choosing "Wendy's Way" with quality…
read nowPopeyes' new digital agency debuts social media 'Mood Wing' app
April 30, 2012
Popeyes Louisiana Kitchen has launched a national promotion featuring a "Mood Wing" app in celebration of its Bonafide Bone-in Chicken. The campaign was…
read nowMcDonald's finds its new 'Voice'
April 27, 2012
Chrislyn Hamilton, a McDonald's crew member from Brisbane, Australia, took top honors in the Voice of McDonald’s global singing competition with her rendition…
read nowAuntie Anne's crowdsources for pretzel recipe
April 27, 2012
Pretzel lovers from across the country submitted recipes for Auntie Anne's inaugural At-Home Baking Kit Recipe Challenge. The winner was announced this week…
read nowHardee's tops fries with cheese and bacon
April 27, 2012
Earlier this week, Hardee's taunted its Facebook fans with a photo and message that said: "We've heard your requests. Tomorrow, they will be answered."
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McDonald's Canada adds yogurt to Happy Meal
April 26, 2012
McDonald's Canada is giving the Happy Meal a makeover by introducing a new automatic offering of yogurt and the choice of apple slices or new mini-sized french…
read nowHardee's markets new breakfast wraps
April 25, 2012
Hardee's has introduced two new breakfast wraps on its Facebook page, complete with a coupon for a free hash rounds order when guests order two.
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