Marketing News
Wendy's new ad campaign focuses on ingredients, preparation
April 30, 2012
Wendy's new advertising campaign, which debuted this month, focuses on consumer food choices and the benefits of choosing "Wendy's Way" with quality…
read nowPopeyes' new digital agency debuts social media 'Mood Wing' app
April 30, 2012
Popeyes Louisiana Kitchen has launched a national promotion featuring a "Mood Wing" app in celebration of its Bonafide Bone-in Chicken. The campaign was…
read nowMcDonald's finds its new 'Voice'
April 27, 2012
Chrislyn Hamilton, a McDonald's crew member from Brisbane, Australia, took top honors in the Voice of McDonald’s global singing competition with her rendition…
read nowAuntie Anne's crowdsources for pretzel recipe
April 27, 2012
Pretzel lovers from across the country submitted recipes for Auntie Anne's inaugural At-Home Baking Kit Recipe Challenge. The winner was announced this week…
read nowHardee's tops fries with cheese and bacon
April 27, 2012
Earlier this week, Hardee's taunted its Facebook fans with a photo and message that said: "We've heard your requests. Tomorrow, they will be answered."
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McDonald's Canada adds yogurt to Happy Meal
April 26, 2012
McDonald's Canada is giving the Happy Meal a makeover by introducing a new automatic offering of yogurt and the choice of apple slices or new mini-sized french…
read nowHardee's markets new breakfast wraps
April 25, 2012
Hardee's has introduced two new breakfast wraps on its Facebook page, complete with a coupon for a free hash rounds order when guests order two.
read nowMcDonald's Germany taps into social media crowdsourcing
April 25, 2012
McDonald's Germany's "My Burger" crowdsourcing campaign, an online burger configurator that gives fans the opportunity to create their own burgers and give…
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Burger King makes cage-free pledge
April 25, 2012
Burger King's aggressive new initiatives – from menu to marketing – continue under 3G Capital's fledgling leadership.
read nowKrispy Kreme grocery line adds seasonal fruit pies
April 25, 2012
For a limited time only, Krispy Kreme is introducing two summer fruit flavors into a new line of seasonal glazed pies at participating mass merchants, grocery…
read nowJack in the Box introduces coffee-flavored shake
April 24, 2012
Two months after generating a social media buzz from the introduction of its Bacon Shake, Jack in the Box restaurants has launched a new coffee-flavored Java…
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Jersey Mike's partners with U.S. Women's National Soccer captain
April 24, 2012
Jersey Mike's Subs is teaming up with Christie Rampone, captain of the U.S. Women's National Soccer Team and Jersey Shore native, to create an instructional…
read nowWendy's unveils three new side dishes
April 24, 2012
Wendy's has redefined some of its classic menu items to create three new sides that are now available nationwide.
read nowCarl's Jr., Hardee's raising money for military families
April 23, 2012
CKE Restaurants Inc., parent company to the Carl's Jr. and Hardee's chains, has launched its Stars for Heroes fundraising campaign this week at participating…
read nowSubway signs Robert Griffin III as 'Famous Fan'
April 23, 2012
Subway has a long list of "Famous Fans," from Olympian Michael Phelps to NBA player Blake Griffin. Now it can add Heisman Trophy winner and former Baylor…
read nowBojangles' takes NASCAR Southern 500 Pace Car on tour
April 23, 2012
The Bojangles' Southern 500 Pace Car is hitting the road in South Carolina in celebration of its inaugural year sponsoring the Sprint Cup Series race at…
read nowArby's hires company to create Strategic Energy Plan
April 23, 2012
Arby's Restaurant Group Inc. has announced that it will work with Ecova, a total energy and sustainability management company, to create a comprehensive…
read nowStudy: Price point inclusion drives successful QSR advertising
April 19, 2012
Phoenix Marketing International has found that the inclusion of specific pricing is a key factor of high performing quick-service restaurant advertising.
read nowJersey Mike's Subs Month of Giving benefits children's charities
April 19, 2012
Jersey Mike's Subs raised nearly $858,000 during its second annual "Month of Giving" in March, which will benefit 74 different charities nationwide.
read nowBurger King launches food truck tour, sampling program
April 19, 2012
Burger King has kicked off the biggest sampling campaign in its history, offering free samples of items from the brand's recently expanded menu.
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