Marketing News
Burger King streamlines advertising message
August 17, 2010
Burger King has begun consolidating its major advertising projects in order to provide a consistent message across all demographics. According to the Austin…
read nowNYC Whopper Bar introducing pizza burger in September
August 16, 2010
Burger King Corp. has announced that its flagship Whopper Bar in New York City's Times Square will introduce the NY pizza burger in early September.
read nowBurgerville introduces Albacore and Summer Slaw combo
August 16, 2010
Burgerville's latest seasonal menu addition of Ale Battered Albacore and Summer Slaw was introduced today. The limited-time items were inspired by…
read nowBurger King Corp. taps into the WWE game
August 15, 2010
Burger King Corp. has announced an in-restaurant promotion with the World Wrestling Entertainment (WWE) that will take place from Aug. 23 to Sept. 12 in about…
read nowSubway gets playful with new marketing effort
August 15, 2010
Subway restaurants today launched a marketing alliance with Sony Computer Entertainment America that will offer customers the opportunity to win Playstation…
read nowBurger King Taiwan taps into New Zealand Beef
August 12, 2010
Burger King restaurants in Taiwan are working with Beef + Lamb New Zealand to promote grass-fed meat in their products.
read nowChick-fil-A marks milestone opening
August 11, 2010
Chick-fil-A is spreading its wings. The chain celebrated the opening of its 1,500th restaurant today in downtown Los Angeles.
read nowSan Francisco proposes toy ban in kids' meals
August 10, 2010
Kids in San Francisco may have to rely on their toys at home for mealtime entertainment. A proposal introduced Aug. 10 calls for a toy ban in kids' meals at…
read nowWill the McDonald's smoothie line cross the Atlantic?
August 10, 2010
The McDonald's McCafe Real Fruit Smoothie line buoyed the company's global sales by 7 percent in July, and now some analysts are speculating that the success…
read nowJamba Juice turns up the heat on smoothie wars
August 10, 2010
Jamba Juice has already responded to the McDonald's smoothie launch with a tongue-in-cheek ad introducing its fake "cheeseburger chill smoothie." The ad…
read nowWendy's taps Bravo Group to market to growing Hispanic segment
August 9, 2010
Wendy's International, Inc. has named Bravo Group to engage and attract the more than 45 million Hispanic consumers in the United States. Bravo Group is…
read nowBBQ Cheddar Burger back on Whataburger menu
August 9, 2010
As Whataburger continues to celebrate its 60th anniversary this month, the restaurant has reintroduced its BBQ Cheddar Burger to all of its 700-plus locations…
read nowChurch's Chicken spices things up with new menu item, ad campaign
August 8, 2010
Church's Chicken has turned up the heat, launching its new "Spicier Spicy Chicken" today.
read nowAd agency recognized for milestone relationship with McDonald's
August 5, 2010
Columbus, Ohio-based Fahlgren Advertising was recognized at McDonald's annual marketing conference in Chicago for its 35-year relationship with the restaurant…
read nowCampaign launched to curb Happy Meal marketing tactics
August 4, 2010
The Campaign for a Commercial-Free Childhood launched a crusade this week demanding that McDonald's stop using Marvel comic book heroes to market its Happy…
read now
Sweet Tea-light: Chick-fil-A sets Guinness record
August 4, 2010
Chick-fil-A gave "super size" a whole new meaning on Wednesday, setting a Guinness World Record by creating the world's largest sweet iced tea.
read now
Taco Bell's menu additions inspired by authenticity
August 1, 2010
Taco Bell's menu expands today, with the introduction of its Cantina Taco line. The Cantina Tacos are available with fire-grilled chicken, Carne Asada steak or…
read nowDiscovery Channel's Shark Week hooks Long John Silver's
July 29, 2010
YUM! Brands' Long John Silver's has once again signed on as sponsor of the Discovery Channel's popular "Shark Week" franchise.
read now
Aloha to Culver's new ButterBurger
July 28, 2010
Culver's will soon add the Luau Burger to its lineup of signature ButterBurgers. The Hawaiian-themed item was conceptualized by Aana Blalock of Rapid City…
read nowMcDonald's announces new fundraising program to benefit Ronald McDonald House
July 27, 2010
A new fundraising program, coupled with an online campaign effort, has been launched by McDonald's specifically to benefit its Ronald McDonald House Charities.
read nowSubscribe
Get the latest news and resources from QSR Web.
