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Marketing News

Burger King Kids Meals get fashionable

October 4, 2010

Through Oct. 31, Burger King Kids Meals will feature a Stardoll experience. Stardoll is a virtual entertainment and social gaming destination for teens and…

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Cinnabon making the holidays sweeter for troops

October 3, 2010

Cinnabon is partnering with Operation Gratitude for a "Hugs from Home" initiative that sends holiday care packages to U.S. troops stationed in Afghanistan.

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CKE Restaurants' Pink Star Fundraiser hits $1 million

October 3, 2010

CKE Restaurants' Pink Star fundraiser to fight breast cancer has surpassed its goal of $1 million. The program, now in its sixth year, ran from April 2…

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Burger King's scholars program marks 10th year

October 3, 2010

Burger King's Have It Your Way Foundation, the company's charitable arm, has launched its annual fall fundraiser to support its scholars program.

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Baskin-Robbins flavor now available in hard candy

September 30, 2010

One of Baskin-Robbins' 31 flavors is now available in a hard candy. The company teamed up with BestSweet Inc., a mass-market confectionery manufacturer, to…

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Whataburger adds to dessert menu

September 28, 2010

Chocolate lovers, unite. Whataburger is now a Chocolate Brownie Pie for a limited-time offer. This decadent dessert features a hot, flaky crust with a warm…

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Service-minded: McDonald's searching for Men of McCafe ambassadors

September 26, 2010

McDonald's has launched a national search for men who make a difference. A series of events will be held to determine five service-minded, African American…

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Church's Chicken eyes Taco Bell customers

September 26, 2010

In a conscious effort to woo Taco Bell customers, Church's Chicken is now selling tacos.

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Great American Cookies launches national book drive

September 26, 2010

Great American Cookies is celebrating National Cookie Month and National Book Month in October by hosting its inaugural Reading is SWEET: 2010 National Book…

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McDonald's Australia launches biggest ad campaign to date

September 26, 2010

McDonald's Australia has just introduced its largest TV commercial campaign to date. Titled "Playland," the spot builds on the company's famous tagline, "I'm…

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Texas Popeyes handing out free sandwiches

September 23, 2010

Popeyes Louisiana Kitchen is offering its new Simple Chicken Sandwich for free in select Texas markets Saturday, from 11 a.m. to noon.

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Subway launches new music competition

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September 22, 2010

Subway restaurants and Clear Channel Radio have announced a new nationwide competition for music artists and bands. The competition, "Subway Fresh Artists,…

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Yum! Brands adds to its hunger relief efforts

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September 21, 2010

Yum! Brands Foundation is adding to its World Hunger Relief effort by sponsoring The Muhammad Ali Center's 'Muhammad Ali Center Peace Gardens' to teach…

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Ronald McDonald Charities opens 300th house

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September 21, 2010

On Sept. 29, 2010, the new Ronald McDonald House will celebrate its grand opening of the third house in metro St. Louis and its 300th location in the world.

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Report offers insights to fast-growing Indian market

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September 21, 2010

A new report by RNCOS, a global market research analysis organization, shows that India is one of the fastest quick-service markets in the world with an annual…

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Chicken fight: KFC's advertising-based conflict goes to court

September 20, 2010

A conflict that has been brewing since January between Kentucky Fried Chicken and a group of its franchisees is finally going to court.

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Strawberry Shortcake added to Happy Meals

September 20, 2010

McDonald's restaurants have signed a deal with licensing agent Cookie Jar and American Greetings Properties to incorporate Strawberry Shortcake characters in…

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KFC's bun-less sandwich gets boost from buns

September 20, 2010

Kentucky Fried Chicken is falling "behind" on its marketing plans for its bun-less Double Down sandwich. The company launched a new initiative this week…

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Arby's whittles down AOR search

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September 15, 2010

Arby's Restaurant Group, Inc. has narrowed down its search for a new national agency of record.

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Wendy's unveils new $5 combo options

September 15, 2010

Wendy's has embraced the power of choice, introducing "Pick 2 for $4.99" meal deals to complement the chain's new Garden Sensations salads.

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