GE Capital finances 21-unit Jack in the Box refranchising

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June 2, 2010

GE Capital, Franchise Finance is providing $23.5 million in financing to multi-brand franchisee MarLu, a multi-concept franchisee group and management company…

McDonald's to add Angus Snack Wrap option

June 1, 2010

McDonald's will leverage its premium Angus burger patty as a Snack Wrap option this summer, according to a Dow Jones report on Nasdaq.com.   From the story:…

Subway works to protect 'footlong' moniker

May 9, 2010

Subway's successful $5 Footlong campaign has sparked plenty of copycats, with sandwich chains and other quick-service restaurants latching onto the price…

QSRs kick off cause marketing efforts

April 26, 2010

Several quick-service brands from various segments have launched cause-marketing campaigns. Here's a roundup:   Krispy Kreme Doughnut Corp. is once again…

Social media site MyBrandz finds McDonald's fans more engaging

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April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…

Has Burger King lost sight of its brand?

April 21, 2010

As Burger King works to turnaround the company and shore up sliding same-store sales, the company's branding strategy seems to be mimicking its barbell product…

Ronald McDonald targeted for contributing to childhood obesity

March 31, 2010

Just as lawmakers in Santa Clara County, Calif., are considering banning toys in kids' quick-serve meals, a consumer watchdog organization is calling for…

Arby's initiates turnaround plan

March 4, 2010

Roland Smith has led Wendy's to a much stronger position as the company reports its fourth quarter and year-end results for the period ended Jan. 3 since…

Dunkin' Donuts coffee again No. 1 in customer loyalty

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February 15, 2010

For the fourth straight year, Dunkin' Donuts — which is commemorating its 60th "BirthDDay" — has been recognized by the Brand Keys Customer Loyalty Engagement…

Brand importance is on the upswing, study finds

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February 8, 2010

The "Decade of the Brand" opens with 2010. That is the critical finding of the 14th annual Brand Keys Customer Loyalty Engagement Index conducted by the New…

Jack in the Box elevates new sandwiches with artisan bread

February 4, 2010

Last year, Jack in the Box used its Super Bowl advertising to kick off its rebranding campaign with an ad in which its mascot Jack was hit by a bus. This year…

Tim Hortons opens tri-branded store at Norfolk naval base

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January 20, 2010

Tim Hortons Inc. has opened its second U.S. military base location with a multi-branded restaurant at Naval Station Norfolk, the world's largest naval base…

Arby's expands value menu test

January 18, 2010

Arby's Restaurants has expanded its test of the dollar value menu to 2,500 U.S. stores, including the Louisville, Ky., market. The chain is switching to a…

Wi-Fi now free at many McDonald's USA stores

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January 17, 2010

The majority of McDonald's restaurants across the United States are now offering free Wi-Fi, including more than 600 McDonald's restaurants in Los Angeles…

Taco Bell Frutista Freeze among top ads for 2009

January 4, 2010

Taco Bell's Pina Colada Frutista Freeze ad has been named the top scoring ad in the restaurant category by advertising analytics firm Ace Metrix.   Ace Metrix…

Yum! Brands tops "Worst" list by Parent's Television Council

December 27, 2009

The Parent's Television Council, an advocacy group for family-friendly television, has issued its annual "Top Ten Best and Worst Advertisers" list, which…

Hardee's Biscuit Holes ad receives funniest commercial of 2009 honor

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December 17, 2009

Hardee's recently took top honors for one of its commercials featuring the brand's Biscuit Holes menu itme. The Hardee's Biscuit Holes ad, titled "A vs. B,…

Is Wendy's/Arby's thinking donuts?

November 23, 2009

Wendy's/Arby's Group Inc. has been looking for a third brand to bring into the fold, and it may have found it in Krispy Kreme Doughnuts Inc. Business news…

McDonald's Europe logos going green

November 23, 2009